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概要
Studying a Bachelors degree focused in Marketing at IBA Karachi. Moderate expertise and experience in branding, market research, B2B marketing, research analysis, consumer behavior, business and research-based writing, project management, customer service, and Microsoft Office.
工作经历
Marketing Project Trainee
Department: Marketing Research
Working in a team to research on consumer behavior due to change in prices of half roll biscuits.
Main research stakeholders include consumers and retailers
Market Research and Sales Intern
Department: Automobiles (two-wheelers)
Conducted competitive analysis, value chain analysis and recommended campaigns/strategies to increase BASF chemicals' market share
Our recommendations included introducing Pakistani automotive industry blogs, EHS-based corporate (office) campaigns and on-ground activities in partnerships with OEMs.
Executive Assistant (EA)
Project: IBA International Entrepreneurship Summer School (IESS 2016-17)
Led Pakistan's first international summer school by IBA striving to promote Pakistan's social entrepreneurship through 9-day classes and Pakistan's natural beauty through 10-day Pakistan tour
Marketed the summer school to national and international audiences through Word-of-Mouth, social media, on-ground activations, and other IBA platforms
Managed a budget of PKR 4.8 million (2017)
