As an accomplished Brand and Digital Media Consultant, I've had the privilege to collaborate with diverse clients across various industries, empowering them with bespoke marketing strategies that drive tangible results. My key achievements in this role include:
• Orchestrating a comprehensive digital marketing plan for a small business, leading to a 10% surge in online sales.
• Partnering with a non-profit organization to craft a triumphant social media campaign that boosted donations by 15%.
• Collaborating with a local restaurant to revitalize their brand and relaunch their website, resulting in a 20% uptick in online reservations.
• Advising a B2B company on the creation and execution of a LinkedIn marketing strategy that yielded an 18% increase in leads.
I excel in both traditional and digital marketing strategies, consistently helping clients surpass their business objectives. My expertise in project management, budgeting, and data analysis enables me to craft customized marketing plans, meticulously tailored to the unique needs and aspirations of each client.

Responsible for delivering 360-degree Annual Brand Plans for the complete brand portfolio in close sync with Sales, Product, Costing, E&D department, and external Agency partners.
KEY CONTRIBUTIONS
- Spearheaded the development of framework, operational dynamics and launch strategy for an E-commerce Mobile Application and Website, setting a new precedent in the battery industry.
- Led Qualitative and Quantitative research for identifying potential segments which contributed to the launch of two new battery variants for Solar Panels and Tractor industry.
- Conceptualized and executed CSR campaigns each year at Old Age homes and Orphanages which was nominated for PAS Awards.
- Maximized the on ground activation at Old Age Homes by production of a viral DVC with Social awareness message of #Bringthemback. Achieved organic accumulated views of more than 2.4 million.
- Accountable for the effective execution of Brand activation activities and battery checkup services conducted in Pakwheels Auto shows, Exhibitions, Malls, Special Olympics Events and Roadshows in urban and semi-urban areas.
- Introduced the concept of digitized customer surveys at activations to gather actionable consumer insights.
- Formulated a strategy to tackle increasing battery claims due to lack of maintenance by the user and led the production of Battery Tutorial series and its amplification on social media.
- Successfully managed the ideation and execution of an innovative CSR initiative, Sparkistan; an innovative concept of highlighting and promoting the unsung heroes of Pakistan. Led the identification of heroes and production of the second and third season of Sparkistan Video series.

BRANDS- KENWOOD & HOMAGE
Developing and implementing strategic marketing roadmap for Kenwood ACs, washing machines, Kitchen Appliances and Homage Inverters, Water dispensers, Batteries and preparing Annual marketing plans to fuel consumer driven brand equity.
KEY CONTRIBUTIONS
- Initiated Digital alliances with Food Fusion, Soul sisters and Karachi Chefs at home for promotion of Kitchen Appliances on social media.
- Played a key role in the TVC Production and concept execution for Kenwood Air conditioner with Nawazuddin Siddiqui which won PAS Award in ‘Best in TV category’.
- Instigated brand collaboration with fitness boot camps and gyms to promote healthy lifestyles and conduct brand activations with Chef Mehboob as brand ambassador.
- Organized and executed BTL activities at modern trade outlets, trade shows and exhibitions. - Collaborated with Masala TV for production of brand owned cooking shows.
- Developed content and taglines for print media, brochures, OOH and social media
- Effectively managed, coached, and developed the team of Brand and social media executives.

Developing the product/business strategy, its pricing and analysis and interpreting sales figures to drive maximum brand performance. Accountable for setting the brands’ annual objectives, strategies and positioning.
KEY CONTRIBUTIONS
- Played key role in achieving double digit YOY growth for kitchens category from 10% to 29% though developing the launch strategy for Italian kitchens.
- Introduced the concept of Kitchen Showcase Event to generate customer loyalty and retention which was nominated for PAS Awards.
- Launched social media appliances campaign that resulted in 15% sales increase - Conducted comprehensive competitive analysis for Italian kitchen, recommending adjustments to pricing and positioning in response to market trends.
- Devised Digital Promotion Strategies through agencies on Social and Digital Media Channels, Website, Online Content marketing along with complete creative and content direction.
- Strategized and launched the E-commerce website at a time when online buying was still in its nascent stage.
- Developed three new product catalog from photography to content and creative.
- Launch of lead generation recording system and Customer conversion ratio analysis to identify sales gaps.
- Spearheaded participation in exhibitions, trade shows and Mall activations.
- Managed corporate communication involving collaboration with architects, newsletters, corporate gifting and developing company documentaries