概要

ACHIEVEMENTS:



  • 15+ years in Merchandising, Buying, and Export Sales with global brands like Bata, Hush Puppies, and Panther Tyres.

  • Expertise in International sales , collection development, sourcing and business expansion.

  • Increased export sales by entering South American markets at Panther Tyres.

  • Achieved 300M+ sales revenue and expanded business across Africa, Europe, and the Middle East at Shafi Pvt Ltd.

  • Strengthened global client relationships with brands like Wolverine Worldwide, Chatham, and Shoemart.

  • Led collection strategies at Bata, optimizing product assortment and vendor negotiations.

  • Extensive international exposure, including business visits to South Africa, Malaysia, UAE, Thailand, and Europe.

  • Certified in Leadership, Innovation, and Business Growth with strong expertise in market research and product positioning.


STRENGTH POINTS:




  • ·Collection / Merchandising / Buying    




  • Export Sales                                                            




  • Sourcing




  • Product Positioning And Branding          




  • Market Research        




  • New Product Launch       




  • Forecasting     




  • Business Development         




  • Product Knowledge   



工作经历

公司标识
Men's Collection Buyer Head
Bata Pakistan Limited
Dec 2022 - 代表 | Lahore, Pakistan

JOB RESPONSIBILITIES (SUMMARY):-
·        Collection Development: Prepare and develop the collection for next season as per market demand and trends.
·        Product Selection and Planning: Develop and execute strategic collection plans to optimize product assortment and inventory levels based on market trends, sales data, and customer preferences.
·        Vendor Management: Establish and maintain relationships with key suppliers and vendors to ensure the timely delivery of high-quality products and negotiate favorable terms and pricing.
·        Sales Analysis: Analyze sales performance, market trends, and customer feedback to update collection strategies, adjust inventory, and improve product offerings.
·        Promotional Planning: Coordinate with Marketing for the implementation of promotional campaigns, seasonal events, and special offers to attract customers and boost sales.
·        Cross-functional collaboration: Work closely with marketing, sales, to align collection strategies with overall business goals and enhance product visibility.
·        Performance Monitoring: Monitor key performance indicators (KPIs) such as sales performance, inventory turnover, and customer satisfaction to assess the effectiveness of collection.
·        Training and Development: Provide training and support to store staff on product knowledge, and customer service techniques to ensure consistent execution.
 

公司标识
Export Sales /Business Development
Panther tyres Limited
Dec 2020 - Dec 2022 | Lahore, Pakistan

JOB RESPONSIBILITIES (SUMMARY):-
·         Export Sales: Increased export sales revenue by opening a new country (South America).
·         International Accounts: Secured and managed key international accounts, resulting in a 20% growth in market share in targeted regions.
·         Sales Strategies: Developed and implemented effective sales strategies that expanded the company’s footprint into new international markets.
·         Market Research: Conducted market research and analysis to identify emerging trends and opportunities in various international markets.
·         Clients: Established and nurtured relationships with international clients, leading to enhanced market presence and sales growth.
·         Negotiations: Negotiated and closed high-value export contracts with clients across multiple regions, achieving favorable terms and conditions.
·         Process: Managed end-to-end export processes, including documentation, compliance, and logistics, ensuring timely and efficient delivery of goods.
·         Logistics: Coordinated with freight forwarders to reduce lead times.
·         Planning: Developed and executed comprehensive export sales plans, aligning with corporate objectives and market opportunities.

公司标识
EXPORT SALES BUSINESS DEVELOPMENT MANAGER (INTERNATIONAL EXPOSURE)
SHAFI PVT LTD
Nov 2016 - Nov 2020 | Lahore, Pakistan

·        Generating sales of 300 million as per targets.
·        Increasing the value of current customers while exploring and developing new business opportunities in OVERSEAS market.
·        Analyzing and tracing the NEW ideas/trends as per INTERNATIONAL market.
·        Liaison with International customers for SEASONAL developments.
·        Preparing the NEW products to display in INTERNATIONAL fairs.
·        Preparing quotations & offering prices to OVERSEAS buyers.
·        Monitoring & Analyzing the EXPORT sales for critical decisions.
·        Developing goals for the development team and business growth and ensuring they are met.
·        Monitoring Designing & Planning for on time delivery.
·        Helping out the production for BETTER product.
·        Continuously analyzing Export /local sales reports and planning the next season accordingly
·        Visited South Africa , Malaysia , UAE, Thailand - Further plans to explore China.
·        Visited fairs South Africa “Apparel, Textile and Footwear Trade Event “ / “Leather world Middle East fair “
·        Training personnel and helping team members develop their skills.

公司标识
ASSISTANT MERCHANDISING MANAGER
URBAN SOLE / PIERRE CARDIN.
Aug 2016 - Oct 2016 | Lahore, Pakistan

JOB RESPONSIBILITIES (SUMMARY):-
• Overviewing Local / International activities and visiting markets to view trends.
• Developing product according to the new trends ( Local and internationally ) to lead the market
• Taking initiative in market, to become market leader.
• Developing and maintaining vendor relationships
• Developing and implementing Visual merchandising strategies.
• Training juniors on production knowledge.
• Analyzing sales trends and offering products accordingly.
• Taking decisions according to the market needs.

公司标识
BUSINESS DEVELOPMENT MANAGER /EXPORT SALES (INTERNATIONAL EXPOSURE)
MULTINATIONAL BRAND HUSH PUPPIES-FIRHAJ (PVT) LTD.
Feb 2012 - Oct 2015 | Lahore, Pakistan

JOB RESPONSIBILITIES (SUMMARY):-
• Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses.
• Preparing for the upcoming seasons and predicting sales before time to evaluate the success rate.
• Analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs.
• Preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; determining
system improvements; implementing change.
• Improving product marketability and profitability by researching, improving product packaging; coordinating new product development.
• Determining annual profit plans by forecasting; projecting expected sales volume and profit for existing and new products/customers.
• Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances;
Initiating corrective actions.
• Recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning,
monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
• Visiting international fairs for future development and meetings, developing relationships’ with customers/supplier’s
• Understanding the Process
• Coordinating with other departments/suppliers (Designing Room, Planning, Production & Quality) to get desired results.
• Communicating with Top brand of USA, UK, and Europe which includes WWW (Wolverine Worldwide) CAT, Chatham, Elcorte, Hypercore, Sterling& hunt,
Shoemart, Feroze international, Hushpuppies etc.)

公司标识
PLANNING/PRODUCTION EXECUTIVE
GOMILA (PVT) LTD.
Jan 2010 - Feb 2012 | Lahore, Pakistan

JOB RESPONSIBILITIES (SUMMARY):-
• Creating master production schedule (MPS) on monthly basis. (Basics).
• Ensuring that the production and supply chain follows that plan in order to achieve required customer date.
• Making annual plan, and analyzing where the company stands in future so that orders could be secured accordingly.
• Direct communication with the foreign customers and updating them about their orders.
• Over viewing the process/system and ensuring the standards are getting followed.
• Manpower handing of the production hall.
• Creating backups and training new recruitments.
• Ensuring standards and quality of the product by daily routine rounds.

公司标识
IMPORT EXPORT OFFICER (BASIC):
GOMILA (PVT) LTD.
Jan 2010 - May 2010 | Lahore, Pakistan

• Managing Imports & exports from Greece under SRO1065.

公司标识
CUSTOMER SALES RELATIONSHIP REPRESENTATIVE (CRO).
TELENOR PROJECT IN ABACUS CONSULTING.
Jun 2009 - Dec 2009 | Lahore, Pakistan

JOB RESPONSIBILITIES (SUMMARY):-
• Promote/sell/secure orders from existing and prospective customers through a relationship-based approach.
• Effectively managed large number of customers.
• Provide accurate, valid and complete information by using the right methods/tools.
• Demonstrating services to existing/potential customers and assisting them in selecting those best suited to their needs.
• Resolving customer complaints by investigating problem; developing solutions; preparing reports; making recommendations to management.
• Providing historical records by maintaining records on area and customer sales.
• Contributing to team effort by accomplishing related results as needed.

学历

Hajvery University
硕士, 工商管理硕士学位, ‎
Marketing (Brand Management, Consumer Behavior), Marketing and Brand Management, Business Development
2009
Hajvery University
学士, 贸易学士, ‎
Commerce
2006

技能

熟练 Aesthetic Procedures Knowledge
中级 Banking Logistics
熟练 Certificate of beyond boundaries
熟练 Export Skills
熟练 Finance Administration
熟练 fluent English (Kipling)
熟练 Handling Assignments
熟练 How to become a success Manager
中级 IELTS Australia
中级 International Acquisitions
熟练 International Selling
熟练 Lab Equipment Maintenance
熟练 Revenue Analysis
熟练 Student Affairs Managemment
熟练 Ticket Checking
熟练 Time Management Skills
熟练 تقييم المناهج الدراسية

语言

熟练 乌尔都语
熟练 英语