Institutions Sales Network – Dealers sales Network – Logistic / Dispatch Network 2021 to 2022
Job specific responsibilities:
 Execute strategic decisions & responsibilities assigned as Committee member of company’s strategic core command committee to achieve short & long terms sales & logistics goals by analyzing cost / benefits proposition.
 Lead The sales & dispatch Team Of 45 nationally To Handle Government, semi government, private institutions, and dealers to sell & dispatch company’s products in more effective & efficient way.
 To liaison with zonal offices for sales budgets, recoveries product distribution, of profitable product lines
 To have strict vigilance on receivables and formulate short & long term strategies to minimize credit and eliminate bad debts in private & public sector companies .
 Established competitor’s intelligence network on product, volume, quality, price, discount, subsidize, credit and evaluate their strong and weak points for business growth.
 Educate sales team on Integrated Management System (IMS) I.e. ISO9001,14001,14001, 45001, FSSC 22000 and HFMS (Hilal Food Management System) Ps 3733:2016

Dealer Sales Network – Project sales Network – House hold Sales Retail Network 2019 - 2021

Noted Accomplishments:

 Led The In- Direct & Direct National Sales Team Of 40 To Handle dealer’s and Project’s Network Channels.

 First time developed company’s maintain retail outlet channel i.e. directly sell to customers through our retail
shops by adding 8 outlets nationally in Metro stations.

 Strategize For Premium Price Positioning In The Market Based On sold prime Product , In Time Delivery And After
Sales Services for newly established HH (House Hold) sales Channel

 Modernize Sales Dealer’s Network And Taken Horizontal Growth By Adding 50 Sales Dealers Nationally With 5300
Ton Additional Sales

 Inclusions Of FF Steel In All BOQs And Specifications Current And Upcoming Projects Nationwide

Dealer Network – Project Sales Network – Stile Emporium’s Retail Network

Noted Accomplishments:

 Continuous Exceeded Sales Targets & Related Objectives Year By Year Resulted Promotion From RSM – North To
AGM –Sales In 2015 And Looked After Company’s Business Worth Rs.15 Billion With Sales Team Of 45

 Successfully Added New Sales Dealers, contractors and builders In major stations Resulted Enhanced Business
Partner’s Fraternity By Adding 84 Nationally

 Organized Retail business model and expanded company’s emporium outlets up to 15 nationally.

 Revenue growth /sales Target Achievement by having focus on KPI, KCI And KHI

 Conducted & Organized Conferences, Presentations To Induce 3C’s That Is “Clients, Contractors & Consultant”
About Quality And Design Of Product

Channel Head – Trade Marketing – Brand Management

Noted Accomplishments:

 Created Trade Marketing Business Turnaround Plan For RTC On 80% Contributing Volume Hyper Stores,
HORECA, Modern Trade And Trained 15 Sales Managers

 Designed Decentralized Consumer Promotions & Customer Focused Activities On Key Retail Accounts Resulted
25% Growth Over SPLY

 Launch Consumer Promotions, Trade Promotions And Retail Advocacy Programs To Elevate Brand Image And
Higher Brand Equity.

Noted Accomplishments:

 Prepared “Fix Coverage Plan” For Sales Team With Defined Objectives That Was Highly Appreciated by management And it Implemented In Whole Gujranwala Franchise

 Handled Distributor’s sales Channel on rural area and Company’s Direct Sales Operation On Metro Towns with company’s Direct Sales Team of 25 included sales Mangers, MDOs & SMOs

 Devised And Executed sales & Trade Marketing Plans For Coke Key Accounts & Conversion Plans For Pepsi strategic Key Outlets that contributed 80% volume and image outlets.

Ø  In first leadership role, assigned to smallest & remote market--- and steered team to deliver highest growth in country, an all-time record 128%.with all brand wise/pack wise target achieved
Ø  Double digit growth by all key indicators i.e. 22 % more DD, 26% more VDD and less 11% in wholesale , resulted got promotion in next grade in very 1st year of my employment
Ø  In Lahore, promoted to larger market to apply proven volume growth and performance improvements. Boosted sales 16% with 105% related objectives achievement. Elevated distribution coverage to 97% urban and 81% rural, resulted I was only chap in central Punjab secured “B” grade in annual appraisal.
Ø  DIGITAL MEDIA PLATFORMS: Abandoning expensive multi-college tour in favor of one spectacular event that was broadcast on TV and digital media.
Ø  Developed 5 “Bench mark distributors” and made record.
Ø  Conduct “Retail Excellence Programs” & 121 consumer dialogues to get retailer’s loyalty and brand switching respectively.