– Marketing Operations: Coordinating and managing operations of 8 branches across Pakistan by managing a team of six people
– Ads Planning & Management: Managing all the ad accounts for lead generation

– Content Calendar: Created content calendars for all social media clients
– Ads Planning & Management: Managed Meta ads and Google ads portfolio of US clients
– Ads Reporting: Created weekly and monthly reports for all the clients

It was a remote job!
– Lead Generation: Generating leads for commercial properties, condos and homes using Meta
– Email Marketing: Using Mailchimp to send the latest property listings to previous database clients
– KVCore (CRM): Configured integration to deliver lead information directly to the CRM via make.com

– Digital advertising: Managed Meta campaigns for buying and selling houses, and lead generation
– Content Creation: Created social media content for TCM on Facebook and Instagram
– Website Management: Managed the website built on WordPress

- Weekly reporting: Crafted performance reports of ongoing campaigns on Meta and Google
– Post-campaign analysis: Prepared presentation for two major clients mentioning the planned vs. achieved KPIs
– Media planning & buying: Experienced firsthand the intricacies involved in implementing a plan

– Team Work: Coordinated with the team to create a full-fledged social media marketing strategy
which increased the engagement by threefold.
- Research: Researched all the competitive brands and studied their content strategy to improvise the content
– Planning: Strategized and planned the social media campaigns for the clients to increase brand
awareness