Key Responsibilities:
 Developed and managed the sales of General Trade, Wholesales, LMT and IMT for Sunridge Chakki Atta in Sunridge Foods Limited.
 Attracted new and existing outlets by introducing SFL services.
 Increased the Grip, Grab and Grow sales by giving the Demonstrations to the Decision Makers of LMT and
IMT outlets.
 Managed team of 30 DSF in whole Karachi.
 Developed Shop Attendance Form (SAF) specifically for flour Category shops in whole Karachi.
 Intelligence gathering on customers and competitors.
 Reviewed DSF’s performances, plans and set their objectives for the Business Growth.
 Regular visits to the General Trade, Wholesales and LMT outlets.

Direct & Retails Sales:
 Managed the direct sales team of 12 DSO and 25 RVO.
 Responsible to achieve all assigned KPIs SMARTLY.
 Managed (E-Category) retail shops in whole Karachi city.
Marketing Strategy:
 Led and made the marketing strategy and business plan in assigned territory.
 Responsible for revenue, ARPU, market share, churn, subscriber base in the region.
Trade Promotions / Marketing Activities:
 Responsible for end to end planning, management and execution of regional trade promotions / trade marketing drives and activities (including local permission) as per HQ polices & processes.
Trade Visibility:
 Ensured branding artwork and product/tariff info is communicated through proper channel
 Successfully executed of all BTL & ATL activities to support regional or HQ led promos to achieve proper awareness and visibility
Relationship Management:
 Responsible for developing and maintaining relationships with retailers and corporate level customers.
Team Management:
 Efficient team management in the region through coaching, motivation performance management and enhancement of team capability.

Retail & Back selling:
 Managed the Retail Sales of assigned territory including Back Selling.
 Support retailer's sales by finding new under construction sites.
 Ensured continuity in achievement of assign targets.
 Ensured smooth handling of customers complaints.
Retail Expansion:
 Responsible to expend quality retailers in assigned territory including back selling.
Trade Visibility:
 Managed brand / product awareness and uptake in assigned territory to support back selling team.
Trade Marketing:
 Responsible for all trade marketing related activities such as Billboards, Road Markings, Retail Branding, Branding on under construction sites.

Responsible for the direct sales of Unilever Food Solutions (Food Services Department of Unilever) to HoReCa accounts.
Maintaining sales.
Managing new accounts.
Managing long term business relationships.