• As a Sales Manager maximizing sales & distribution network, product availability & visibility focusing the numeric distribution. Increase the Numeric distribution
• As an expert in cost control alignment the sector for better service level Identifying and developing sustainable relationships with key accounts at both strategic & tactical level.
• Effectively control Demands and Return to increase Profitability.
• Ensure profitability related objectives through leveraging the company`s planned (resources & infrastructure) in the assigned Area.
• Generating new business by leveraging existing relationships, prospecting, conducting market analysis & penetration, merchandising.
• Launching campaigns, Maximizing sales performance through delivering an exceptional customer experience, people management.
• Recruiting, training & developing Zonal Manager Area Sales Manager sales and distribution teams.
• Responsible for organizing & leading a team & developing & delivering the company`s sales & marketing strategy.

Tapping new business opportunities and extending coverage footprint via direct and indirect model.
• Support UL’s customer to improve its R.O.I and improved service level.
• Training & Development of Territory Manager and Sales Officer
• Implements sales programs by developing field sales action plans
• Manage basic sales fundamentals of all territories.
• Drive sales Team to perform as per assigned KPI’s and achieved agreed targets of area region
• Channel Development for all the categories.
• Increase no of Distributor as per potential
• Efficient route to market strategy to manage redistribution cost.`
• Increase direct reach to the increase influence on retail trade.
• Ensuring distributors ROI with right required infrastructure
• Team Building to drive the business as per required pace.
• Manage forecasts and achieve quotas
• Timely take the right decisions to improve the business performance.
• Manage KPIs Score Card. Identify gaps and explore new opportunities to boost Area sales through sales team.
• Effectively manage distributor/customers and their operations.
• Responsible for the execution of the Channel Category plans at the POP/Outlets as per the channel and category prioritization. Responsible to provide quality and on-time information.
• Ensure adherence to all Company principles and policies.
• Coach, motivate and develop Distributors’ and Mehran direct sales force.
• Ensure continuous improvement using the Continuous Excellence methodology.

• Accomplish human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, Coaching, counseling, and disciplining employees in assigned districts Area & Territory; communicating job expectations,
• Actions, enforcing policies and procedures.
• Control the supply Chain Operation for Distribution and Customer.
• Team Building to drive the business as per required pace
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Establishes sales objectives by forecasting and developing annual sales quotas for territories; projecting expected sales volume and profit for existing products.
• Appoint new distributors give basic training for increasing direct distribution.
• Achieve through the distributor company annual sales targets.
• As Manager I develop and manage the Sales & Distribution of organization in the assigned region ensuring sales and secondary distribution, in line with the Sales & Distribution strategy and policies, in order to realize the gross sales and profit targets for the Region.
• Deliver Category Objectives with Retailers and Channels operation
• Deployment and management of assets (coolers & glass).Ensure and monitor cooler productivity.
• Design & monitor sales KPI's as per set targets, up trade level and taking corrective action.
• Determining regional sales system improvements, implementing changes.
• Develop strategic plans to achieve targeted Secondary volume, numeric, weighted distribution and market share.
• Developing and strengthening relationship with existing and potential distributors/accounts through regular market visits and also analyzing competitor activity in the market and developing counter strategy.
• Ensure the distributor profitability or ROI.
• Ensuring profitable sales by monitoring the Discounts, variable margins and gross profit and NSR of the region.
• Establish sales objectives by creating a sales plan and quota for districts in

• Accomplish human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling,
• Achieve area sales operational objectives by contributing key sales information reviews; preparing and completing action plans, implementing ,
• Area sales system improvements, implementing changes.
• Coach the Field Sales force for Performance in relation to the targets set and build a winning spirit within his/her team.
• Coaching, counseling, and disciplining employees in assigned section territory; communicating job expectations,
• Drive competitive growth for Unilever brands by ensuring the KPI's are effectively deployed in the market.
• Ensure all visibility projects, promotions, trade deals and any other related trade activities are executed timely and correctly according to the criteria/KPIs set by the company.
• Ensure ambitious target setting & monitor performance closely to ensure achievement of KPIs set agreed in Performance Development Plan.
• Establish sales objectives by creating a sales plan and quota for area in support of regional objectives.
• Expenditures, analyzing variances, initiating corrective actions plan.
• Maintain and expand customer base by counseling distributor sales representatives; building and maintaining
• Meet area sales financial objectives by forecasting requirements; preparing an annual budget; scheduling
• Planning, monitoring, appraising, and reviewing job contributions, planning and reviewing compensation actions, enforcing policies and procedures.
• Quality and customer-service standards, resolving problems, completing audits, identifying trends, determining Follow through thoroughly on all business operational activities with the utmost urgency
• Rapport with key customers, identifying new customer opportunities recent.