Highly motivated and committed social development professional with a Bachelor's degree in Mass Communication from the esteemed National University of Modern Languages. Over 7 years of experience in national and international development organizations and think-tanks. Currently excelling as a Communications & Officer at Foundation for Ageing and Inclusive Development. Expertise in media communication, project monitoring, advocacy, capacity building, data analysis and visualization, and local government and elections. Proven track record in managing digital media for organizations. Specializing in the transformative "Strengthening the Legal Framework and Civil Society for Age Inclusive Pakistan" Project in collaboration with the Ministry of Human Rights of Pakistan. Proficient in communication & coordination, research and learning, program management, community mobilization and development, capacity building, and arranging KIIs and FGDs. Strong background in government liaison and document translation. A dedicated professional ready to make a meaningful impact.
Uplifting Foundation for Ageing and Inclusive Development (FAID) Country office profile nationally and globally to achieve organizational long-term strategic goals.
Responsible for developing high-quality publications (newsletters, IEC, information packs, etc.) and information gathering for compelling human interest stories.
Effectively disseminating information and key messages globally and nationally and finding opportunities to collaborate.
Development and implementation of a communication plan & strategic plan for thematic areas and to evaluate its success.
Ensuring brand quality and maximizing impact by applying proper communication tools to reach out to the target audience.
Development and execution of digital media engagement plan.
Strong engagement with electronic and print media.
Developed and disseminated a number of advocacy products and policy publications that include press releases, briefings, and talking points.
Prepare weekly, monthly, quarterly, biannual, and annual reports and presentations reflecting the progress of the project.
Prepare weekly, monthly, quarterly, biannual, and annual reports and presentations reflecting the progress of the project.
Implement the organisation’s communication strategy, in coordination with HelpAge International country and Head Quarter team, to achieve HelpAge's global communication standards.
Development and dissemination of high-quality publications, including quarterly newsletters, weekly bulletins, annual reports, case study booklets, and situation reports.
Conceptualizing and execution of social media nationwide campaigns related to UN-declared International Days.
Develop visually attractive and comprehensible presentations illustrating the organization’s achievements and impact.
Draft success stories, blogs and social media posts based on program achievements.
Conduct training of media professionals, civil society organizations, and government officials on ageing populations, age-appropriate projects and plans, ageism, and demographic shift.
Strong engagement with electronic and print media.
Development and dissemination of a number of advocacy products and policy publications that include press releases, briefings, and talking points.
Schedule and conduct a number of online and in-person events that include annual event, training workshops, and webinar sessions
Travel to project areas for data collection, case studies development and capturing photographs.
Develop IEC materials, project promotional material, case studies, and other communication products to support the program team in achieving their objective.
Providing communication support to HelpAge Country Office for effective visibility of Emergency Project Flood 2022 in Sindh and Balochistan.
Collect case studies, video footage, and photography which reflect the ways older people are being affected and the contribution of the organisation in relief effort.
Conduct partner staff's training on success stories, case studies, field photography & videography
Support in development of communications material and ensure all printing & designed material fulfills the organization’s branding guidelines.
Regularly pitch blogs, reports, or news stories from the field to the Communications Team.
Lead the designing & Printing of IEC material, work on graphic software for in-house designing and coordinate with vendors for designing & printing.
Travel to project areas for data collection, case studies development and capturing photographs.
Support in reviewing and editing of all the IEC material before printing.
Provide support to communications team Collect, organize and archive all the IEC material of the organization.
Contribute in program development, especially in areas related to Policy, advocacy and rights Play role in emergencies projects and programs.
Provide support to other program areas where required.
Coordinate with media and write press releases and briefings.
Develop short stories / Photo-essays & short video testimonial clips for social media outlets
Monitoring and evaluating the impact of research activities.
Preparing Monthly and Quarterly progress reports.
Conducting Focus Group Discussions and Key Informant Interviews for TRI research studies.
Collecting and analyzing data to identify gaps and recommend improvements
Ensuring accountability to stakeholders and partners through feedback mechanisms and engagement
Facilitating learning and knowledge-sharing among the research team
Developing and implementing quality assurance mechanisms to ensure the quality of research activities
Preparing activity reports and presentations on the progress and impact of research projects
Promoting a culture of continuous learning within the research team
Providing feedback to the research team to improve the quality of research activities.
This was work from home engagement where my core responsibilities were;
Designing the detail plans for announced tours, customized trips, prepare promotional materials.
Manage Social Media Handles.
Design campaigns by using promotional techniques.
Answering customers queries.
Providing accurate briefings, in writing and in person, to programme host and producer.
Contacting experts on particular topics to talk through the issues.
Researching topics on the internet (or occasionally in archives or libraries)
To select and combine the most effective shots of each segment in terms of forming logical and smooth package.
To ensure the quality of content meets the standard of channels with respect to the particular need of that channel in terms of audio/video quality, language, sub titles, censorship, demographics etc. in the process of film rendering.
To make the titles, footers, composite and individual promos, insert timings and work on sponsors list.
Upload whole program on YouTube and chunks on Twitter official account.
Work with director/producer to determine all aspects of shots.
Provide practical and creative input to scene panning.
Select, assemble and position equipment (cameras, stands, lightening etc.)
Prepare cameras according to requirements.
Capture quality footage from a fixed or moving position.
4 shoots in month on weekends.
Provide language/linguistic skills to convert highly technical product descriptions from English to Urdu/Sindhi and Urdu to Sindhi with translations that are accurate and reflect the style and manner of expression of native Sindhi/Urdu-speaking people.
Responsible for Translating and proofreading texts on health baseline and endline surveys for INGOs.
Translated pamphlets, medical reports, flyers and brochures for local community and Health Workers.
Translated messages simultaneously or consecutively into specified languages orally, maintaining message content, context, and style as much as.
Translated and reviewed of documents/letters from English language to Urdu/Sindhi & vice versa.
Worked with teams and diverse populations.