1- Proposal Preparation
 Understanding of the research brief
 Understanding of category in the proposal (through secondary resources, market visits etc.)
 Research Design (sampling, research techniques
 Budgeting / Pricing
2- Project Execution -Pre Project planning
 Pre-project briefing from the clients
 ERP updation (project acceptance, code & defining timelines)
 Project schedule (after confirmation from the support Department)
 Budget finalization & invoicing as project is accepted
 Development of questionnaires, discussion guide, briefing notes, show cards
 Pretesting the survey material
 Pre project briefing with the Field & Data Processing team.
 Filed accompaniment
 Field Execution:
 Involvement in field team selection (reviewing their profiles & relevant experience)
 Regular fieldwork status/monitoring
 Field accompaniment
 Quality Control planning, initiating & monitoring (physical & telephonic)
 Random filled questionnaire review
 De-briefing with Field Team after completion of Field work
 Tab plan/ logic, sig test, measure of mean/ mode & data weighting
3- Reporting & Analysis
 Finalization of flow of report/tables of content
 following the precision growth template before adding the data for growth & insights recommendations
 Quality & action ability of insights
 Report submission & invoicing
 Invoicing
 Follow-up on payments

• Planning and Execution of the outdoor advertisement campaigns.
• Liaising between clients and internal departments to effectively resolve client queries.
• Supervise all the operational activities and vendor jobs for smooth, timely and immaculate execution of the project.
• Provision of all kind of retail signage and indoor/outdoor branding solutions to valued clientele.
• Designing & conducting survey for all the outdoor/indoor projects.
• Monitoring & Evaluation of the ongoing projects.
• Post Campaign Analysis (PCA)
• Preparation & Presentation of the tracking & analysis reports.