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概要
Experienced Digital Marketer with a demonstrated history of building my own ecommerce brand "Humraz Herbal" in herbal health/personal care category. I am a Marketing Professional with a BBA (Marketing) degree in 2022 from Sukkur IBA University.
As a Marketing graduate with a strong focus on Digital Marketing and E-commerce, my area of expertise lies in developing and executing digital marketing campaigns to drive online sales and engagement. I have a deep understanding of various digital marketing channels such as social media, search engine marketing, Paid Advertising, email marketing, and content marketing.
I also possess knowledge and skills in website optimization, search engine optimization, and website analytics. My expertise in e-commerce includes setting up and managing online stores, creating product listings, managing inventory, and implementing payment gateways.
Apart from technical skills, I am also well-versed in analyzing consumer behavior, conducting market research, and using data analytics tools to gain insights into customer preferences and behavior. Overall, my expertise lies in creating and implementing data-driven digital marketing strategies that deliver measurable results and improve business performance.
项目
工作经历
Co-founder and Digital Marketing Manager
Worked as a Co-founder and Digital Marketing Manager at Humraz Herbal, an herbal ecommerce brand.- Successfully managed all aspects of the business, overseeing both ecommerce and digital marketing activities.- Developed and launched a Shopify store for the brand, optimizing the online shopping experience for customers.- Conducted comprehensive market research to identify high-potential herbal products, enabling strategic decision-making for product expansion.- Utilized market insights to introduce new herbal products that aligned with customer preferences and market trends.- Created and established a strong social media presence for the brand, utilizing platforms such as Instagram, Facebook, and TikTok.- Developed and executed a content strategy, resulting in consistent and engaging posts that effectively communicated the brand's values and offerings.- Initiated and managed targeted advertising campaigns on Meta Platforms (e.g., Facebook Ads), driving increased website traffic and sales conversions.- Utilized data-driven insights to refine ad strategies and optimize ROI, resulting in boosted sales figures.- Produced high-quality graphical elements, including images, videos, and other creatives, to enhance the brand's visual identity and engage the audience.- Ensured consistent and appealing branding across all digital platforms, contributing to a cohesive and recognizable brand image.- Skilfully managed inventory levels, ensuring product availability and timely replenishments to meet customer demands.- Oversaw order processing and delivery operations, maintaining a high level of customer satisfaction through prompt and accurate order fulfillment.- Provided excellent customer support, addressing inquiries, concerns, and feedback in a professional and helpful manner.
