Heading Multiple Projects for both companies in Pakistan, USA & UK
Develop and implement a 360-degree social & digital marketing strategy for - Planning, conceptualizing and managing mass-media ATL & BTL campaigns - TV, Radio, OOH
Captain a high-performing team of 20+ members locally & globally
Leading digital marketing strategy across brand, content, digital, paid media, PR, conventional and owning marketing budget
Transformed the GS brand from being functional-oriented to becoming purpose based
Implemented integrated marketing strategy driving a 70% increase in website traffic (70-80% new visitors), an 80% increase in online giving and significant increases in social media over the last 3 Months
Launched & Scaled Automotive Platform & App with 20K+ App Downloads, Facebook Reach of 2 million, Impressions of 8 million & 3 million Impressions by Google Ads in less than 10 days of Launch
Launched a series of client-facing events that resulted in a 70-80% growth in the sales
New Product Development-From Ideation to Launch
Developed sales growth through optimisation and growth of digital marketing channels
Strategies and lead customer retention and engagement campaigns
Develop and execute an aggressive digital customer acquisition strategy
Initiated partnerships that strengthen the brand’s value proposition, and acquire additional traffic
Responsible for bringing people, product, and company stories to life through innovative campaigns across multimedia channels, authentically and inspirationally attracting (and then retaining) the world's best tech talent

· Led the marketing function for the Group with successful launches of multiple projects with complete Group Marketing Budget Ownership· Heading an in-house digital, creative & content team of 25+ to deliver top-notchcreative assets on digital·Spearheaded planning to execution of Digital Communication Strategy, Campaigns, Media, On-ground Content Creation, Production, PR, Influencer Marketing, New initiatives / Ideation, and Partnership in regard to external clients by 80-90%· Develop & execute creative, effective and proactive integrated $MM marketing campaigns with paid, earned, influencer and owned component· Managed Digital and Social strategies across channels Attracted qualified leads with recognizable brand awareness through planned Digital Campaigns, Outdoor· Advertising, Events, Apps, SMS, IVR Sponsorships and Partnerships Leading marketing strategy, managing yearly advertising spend of millions·Builtt, managed and grew a full-service digital team (local and virtual) capable of delivering profitable insight-driven strategies and campaigns· Manage new brand development & roll-out for all new off-plan real estate projects & existing project re-brands/launches· Develop & execute creative, effective and proactive integrated $MM marketing campaigns with paid, earned, influencer and owned components· Managed new brand development & roll-out for all new off-plan real estate projects & existing project re-brands/launches· Dealing with customer life cycle idea initiation to execution Increased new user acquisition through the implementation of new marketing strategies focused on online advertising and improving the company's web presence, social media, and search engine optimization communication plan that produced long-term customers and partners· Coordination with other departments (Sales, IT, Customer Care) and vendors to ensure smooth execution of BTL promotions· Business and market analysis including covering current package profiles and running promotions, sales, marketing campaigns, retention strategies and other commercial ventures· Conceptualizes a new customer experience scale resulting in an 85% retention rate· Repositions and introduces the brand by establishing and executing a services portfolio strategies, new pricing, key initiatives/programs and both offline and online marketing, Business Analysis, Planning and implementing· Designing promotions to enhance usage and revenue from subscriber micro-segment· Designing promotions to retain H&S Subscribers and reduce churn BTL Campaigns strategy, design and execution

Managed company’s national & international portfolio for services including Big Data, Analytics & IOT
Overseen projects from concept through completion including managing project proposal, costs, scope, schedule, reporting and documentation for valuable Corporate Customers’ including; Jazz, Zong, Telenor, PTCL and QATAR Petroleum
Was Responsible for the growth & engagement of Digital Platforms Relationship development and management with clients across the globe including international non-profits and numerous clients from U.S. and UK
Led business operations, planning, budgeting, and cross-functional strategic initiatives for the Marketing (brand, customer acquisition, sales, partnerships, events, member benefits, creative production, media buying, analytics, and product marketing)
 Devised a 5-year business strategy as part of the management committee Initiated Entrepreneurship & Innovation with JAZZ, TECH,
Initiated Entrepreneurship & Innovation with JAZZ, TECH, and Innovate at the National Incubation Centre (The largest incubator in Pakistan, having incubated 120+ startups)
Responsible for developing data packages, promotions, pricing, e-channel enablement through incentives and products, tracking trends and analysing segments through various analysis
Delivered High Impact Mobile/Social networking Solutions for Marketing Automation, sales and customer services
Track Record of delivering multiple Telecom/design/VAS-related projects by taking multiple challenges and responsibilities challenges delivering Complex Strategic Commercial, Technology Projects and Product Launches

Brand Strategy
Marketing Strategy
Integrated Marketing Communications
Social & Digital Marketing
Team / Individual Development
Leveraging Internal / External Relationships
Competitive Intelligence
Corporate Relations & Partnerships
Large scale Budget Management
360 Degree Creative Campaign Development and Management
Optimizing Customer Experiences
B2B & B2C Marketing
Consumer Research
Market-Driven Product Development & Planning
Public Relations
Brand Activations

• Developed and implemented an integrated strategic communications plan to advance brand identity, broadened awareness of program and increased visibility across key stakeholder audiences
• Drafted, updated, edited and oversee production and also designed Marketing Collateral
• Served as primary media contact; Developed and implemented PR strategies including media outreach, issued press releases, fielding media inquiries and created and maintained media lists
• Acted as "brand ambassador", ensured proper and consistent use of naming conventions, brand attributes and logo
• Prepared photography and other media for publication and maintained digital media library Social Media, Website and E-Marketing
• Drafted Project proposals, feasibilities, budgets, implementation strategies, Communication strategies along with meetings with Local & International donors/government
• Worked with staff and contractors, developed and implemented social networking strategies, developed content and monitored and responded to inquiries
• Drafted wish grant testimonials for website and social media
• Managed website, maintained integrity of website content and structure; monitored and reported on key metrics from Google Analytics; and utilized, Search Engine Optimization
• Managed and executed email communications program, including quarterly e-newsletters, campaign messages and fundraised e-appeals
Volunteer Management
• Processed volunteer applications and manage volunteer database
• Recruited, scheduled, trained and managed all volunteers for different projects
• Processed grassroots and Community Partner fundraiser inquiries. Ensured funds and reports are submitted in a timely manner
• Sent brochures and materials to volunteers for distribution to their circles of influence
• Other managed merchandise program including design, orders, promotion and inventory
• Planned, executed & evaluated Marketing strategies + budget for different events in

 Designed and conceptualized the Marketing Strategies/Plans/Budget 2011-2014 for the brand image/revenue/new launches/extensions/retention
 Worked with business leadership, executives, senior business development management, and stakeholders across the business to ensure that the business’s departmental strategies are aligned in order to advance the overall business strategy.
 Was the focal person in Marketing Budget Audit and Reporting for various high-level stake holders
 Responsible to edit, approve & utilization of content: Social, Digital, Print/Electronic Media Campaigns
 Designed Marketing, Communications & Business Development Plans, Strategies & Budget Management for Increase in Brand Image, Enrollment, Extensions & Market Shares
 Responsible for Event Management, Sponsorship, Scholarships, Placements, Partnerships, Collaborations, Community Involvement, Community Activation
 Built and nurtured relationships with various schools and institutions. Also to find out potential marketing and outreach institutions to bring on board desired talent
 Connected with the SZABIST Alumni body globally and hosted appropriate marketing events for the outreach and Admissions marketing
 Lead strategic development of integrated advertising campaigns, managing multiple agencies by providing strong direction and strategic oversight
 Redesigned marketing activities to deliver user-centric content based on known demographics, acquisition path, website navigation and behavior
 Developed and implemented role-based sales strategy resulting in performance metrics framework, and commissions to balance industry practice and firm's financial health
 Developing brand strategies – consumer segmentation, brand portfolio analysis, Target Audience profiling, Consumer Insight generation, Communication strategy, Communication big idea development, Contact point (media) strategy, Campaign execution
Managed Partnerships/Collaborations/Sponsorship

Worked closely with Director Marketing,Communications and Public Relations to develop story concepts and writes compelling
press releases, public service announcements and media advisories to place in local, regional and national news media; plans
and executes a hometown publicity program.
Worked extensively with other campus departments to garner newsworthy public relations stories; cultivates relationships with
faculty, staff and students as sources for news and feature stories.
Collected, compiled and maintained media contacts list/database.
Was responsible to review, edit & share final content on
 Social/Digital Media: Facebook, twitter, Integral, YouTube, LinkedIn, Snapchat, OOH, Billboards, Streamers, Video, RSI
Blogs, Website, SMS, Mobile App, Email
 OOH Media: Billboards, Streamers, Standees, Direction Boards, Hoardings etc
 Electronic Media: Video Advertising, Radio, Virtual Tours,
 Print Media: Official Publications, Newspapers, School Newsletters, Brochures, Pamphlets, Handbooks, Partners’
Publications, Banners, Standees, Admission Ads, Schools Discount packages ads, Streamers etc
 Was responsible for media kits, press releases and pitch stories to appropriate media outlets.
 Communicated promptly and effectively to requests for response, research, quotes, photos, interviews and information from
media contacts; gathers answers through communication with colleagues, usage of historical/archival material, student contact
or outside sources.
 Was responsible for developing, advising, editing & approval of material for news media, college publications, the website and
other audiences; ensures photographic coverage for publicity and publications and assists in advertising creation and placement.
Collected, compiled and maintained media clip archive; responsible for monitoring all press clippings and information sources for
Roots Events
Worked as HOD of marketing and public relations to assist in the development of marketing