• Managing a cross-functional team of 12 employees working on search engine optimization, social media marketing, paid marketing, email marketing, analytics & reporting, content marketing and video production.
• Planning and budgetary control of all digital marketing initiative that generate revenue & profit through online platforms
• Responsible for planning, developing, implementing and tracking the innovative consumer focused digital marketing campaigns
• Worked with performance marketing team and increased the website traffic by 58% and Leads by 66% through effective strategic planning and media buying.
• Revamped the content & video production departments and aligning departmental goals with the company’s short-term and long-term goals.
• Planned and executed Digital Marketing of E-Commerce Auto Parts Store and increased revenue by 60% in six months.
• Worked on automation of reporting and business analytics for improved processes and ROI
• Helped the internal Contact Center improve conversion rate and overcome their challenges such as Agent Staffing and Scheduling of Leads by listening to calls of agents and then defined KPIs.
• Allocate resources and grow the Contact Center team and company through clear KPIs such as agent conversion rate, talk time, Break time, Wrap time and incentive plans.
• Collaborate with Heads of other business units to develop online marketing strategies based on analyzing P&L.
• Provided App and website UI & UX improvement insights based on user behavior data and best practices in industry.
• Managed implementation of tracking User interaction and Conversions on Apps and website using custom dimensions, conversion pixels and Google Tag Manager.
• Working on brand trust and brand Goodwill with the Brand & Design team and formulate the marketing campaigns accordingly.

• Led and managed all aspects of digital marketing, channels including SEM, Display, Re-Targeting, Social Advertising, Email Marketing and Push Notification.
• Reviewed and approved advertising campaigns, marketing reports and Online spend.
• Optimized Paid campaigns by reducing budget by 1/3 while delivering consistent results.
• Created actionable Reports and dashboards.
• Identified opportunities for continuous improvement and increasing ROI.
• Worked with Ad agency and developed the 360° marketing campaign for PakWheels.

• Managing multi-million dollars of Ad Spend on Google Adwords, Bing Ads, Directories and other advertising platforms for Fortune 500 clients including nine out of top ten US Telco companies.
• Developing and executing Digital Marketing Strategy for multiple clients using Search Marketing, Display/Content Marketing and Web Analytics.
• Monitoring Call Center’s performance and collaborating with Call Center Management to develop strategies for maximizing profitability from calls.
• Conducting deep data analysis and managing media campaigns based on the results for maximum ROI and cost efficiency.
• Bid Management; Managing Profitably at keyword level.
• Conducting Search Term Analysis.
• Conducting Competitor Analysis using tools such as SEM Rush.
• Campaign structuring based on Geographic Breakdown, Match Type segregations and Branded/Non Branded basis.
• Hourly Profit Reporting for overall profitability analysis to develop hourly bidding strategy.
• Keyword Performance Report for analysis of daily, weekly and monthly performance of specific keywords.