SUMMARY
A sales and Marketing Manager with 15+ years of experience who successfully expanded company’s market share through strategic sales initiatives and handled creative direction of the marketing campaigns through meticulous business planning and effective marketing strategies. I have working experience in FMCG, Textile and Education Sector.
After 2013, I joined family oriented educational field and helped them to run a famous school chain in Islamabad. Now, after the things are on auto mood, I want to join industry again.
Took charge of the family oriented educational setup named “The Smart School” to take it to the new height to utilize my managerial experience. I developed all the documentations such as policy manuals regarding all the departments including Vision, Mission, Goals and Targets etc. Now, the school is in the position to run smoothly on auto mood. That’s why, I want to shift the paradigm from educational sector to corporate world.
Ensuring the right products are delivered to the right location on time and at a good cost.
Realized fill rates exceeding 98%, transportation reliability exceeding 98%, and delivery accuracy exceeding 99%.
Organized the storage and distribution of goods.
Involved in transportation scheduling, stock control, warehousing and monitoring the flow of goods.
Responsible for the entire logistics and warehousing operation of nine depots.
Managed 3PL set up and transition from existing facilities as required.
In charge of implementing systems and plans of the company, analyzing data to improve execution of work, distributing tasks and managing schedule of workers.
Responsible for all sales administration and distribution of pasta and snacks division.
Assisted in all marketing, ATL and BTL activities of the company.
Accomplished department and organization mission by completing related results as needed.
Worked closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
Ensured quality of sales orders processing is of average 50 orders daily the highest standard: timely, accurate and comprehensive approx. 2.5 million Rupees sales daily.
Provided product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
Combined advertising with promotions to secure future sales.
Planned and executed store front promotions include giveaways, contests, samples, coupons, and discounts.
Used a variety of media to advertise the promotional messages.
Efficiently analyzed the results of campaigns to ensure their efficacy.
Responsible for development, execution and evaluation of all promotional programs, events and BTL activities.
Responsible for achieving monthly sale targets, merchandising and collection of receivables in Karachi and Quetta.
Developed a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
Maintained positive business and customer relationships in the effort to extend customer lifetime value.
Develop strategies for more effective sales, both individually and as part of a team.
Prepared action plans by individuals as well as by team for effective search of sales leads and prospects.