Augere Pakistan (Qubee) Jan-2014 to Date
Zonal Sales Manager (Karachi, Pakistan)
Augere Pakistan (Qubee Jan- 2013 to Dec 2013
Area Sales Manager (Karachi, Pakistan)
Augere Pakistan (Pvt) Ltd. 01-Jan-12 to Date
Assistant Manager Sales Support Operation
Augere Pakistan (Pvt) Ltd.(Qubee) May-18 to 31-Dec-11
Sales Liaison Executive (KHI, ISB amp LHR)
Bulls amp Bulls (Pvt) Ltd. Dec-08 - May-2009
Manager Sales Operations
Pakcom Ltd. (Instaphone) June 2005 acirc 17th Oct-08.
Supervisor Customer Operations
Pakcom Ltd. (Instaphone) February 2000 acirc May-2005
Supervisor Fraud Prevention Team
Pakcom Ltd. (Instaphone) February 1997 acirc January-2000
Regional Credit and collection Coordinator
Pakcom Ltd. (Instaphone) November 1995 acirc January-1997
Credit and Collections Executive
Pakcom Ltd. (Instaphone) July 1993 acirc October-1995
Credit and Collections Officer
• Responsible for entire DPOS & Distribution Channel & DFOG Channel of South
• Direct Sales team & Indirect Sales team cumulating to 29 people report directly to myself.
• Developed Healthy Distribution & DFOG Channels.
• Motivate and develop Sales Managers/Third Party Distributors.
• Analysing customer needs, advising customers and answering their questions, in order to achieve the commercial objectives.
• Managing, controlling, coaching and evaluating the staff, in order to give the necessary support and to guide the employee towards optimum performance.
• Expanding the customer base in the region, to contribute to the revenue target.
• Identifying and active searching for new prospects, analyzing sales potential and work out sales activities. As regional head of sales, accounts are visited together with sales engineers / sales partners, or – for specific accounts (segments, major accounts).
• Continuously evaluate and build capability of channel partners, key players and front line sales force.
• Recruit and attach the company’s required infrastructure which includes Sales managers, sales executives as per agreed Business Plans to manage the channels for revenue target achievement.
• Recommend local promotion plan keeping in view on going market situation and available opportunities.
• Continuously monitor the performance of partners and coach them for improvement.
• All sales players’ performance measurements and process improvement.
• Ensure that proper training has given to the whole sales team (distributors) to get Continuous improvement.
• Ensure the quality & consistency at all levels of S&D
• Ensure that channel partners (distributors) have got the full understanding of policy & Procedures to improve company’s business.
• Day to day sales management and evaluation/ analysis of sales v/s targets within territories and with respect to over overall sales results.
• To facilitate Regional Head in territory/Area planning and expansion according to business plan.
• To meet the assigned sales targets.
• Project monthly and quarterly forecast to Regional Head.
• Team building and maintaining the spirit within the team.
• Effective implementation of market driven campaigns through Distribution and Sales team.
• To manage all aspects of the business related to sales including sales reports, forecasting,
• Planning & creating new opportunities for product sale.
• To conduct regular market visits to have first-hand overview of the market situation & competitor’s progress.
• Training of team (Franchise and Retail staff motivation and training sessions Distribution).
• Looking after the CS of Qubee stores & Free lancers channel.
• Minimize customer’s complaints – after sale support provision through cops team as and when required.
• Monitor and conduct detailed analysis on the role and unique requirements of key sales
channels in the modern trade environment to propose and implement effective business strategies and programs
• To collaborate with Marketing on launching events and new product campaigns
• To develop Retail, Distribution & Sales Team network for company’s products including all upcoming products.
• To develop policies related to Retail Sales Team & Distribution network.
• Develop and implement new reports in CRM system.
• Document system problems and resolutions for future reference.
• Develop and generate MIS reports from the CRM applications to fulfill needs of different departments & Management.
• Ensure to compliance of Sales Process.
• Analyse new business requirements and propose enhancements to the existing CRM applications, Responsible for running of Commission for Direct & In-Direct Channel (Nationwide)
• Working as a team member with other Departments & Region, such as Sales process & policy to ensure connectivity and compatibility between systems
• Conduct Training for Distributor’s Coordinator to determine feasibility, and compatibility with CRM system & Sales Process.
• Train Regional Coordinators, Area Sales Manager & Distributors Staffs to operate different modules of CRM Application.
• Resolve complaints concerning CRM Application.
• Training and development of internal customers
• Ensure and control check of CRM processing.
• Coordination with Administration & Marketing Department on rebranding inventory flow. Manage and monitor Distributors satisfaction index.
• Handle all the system (CRM) based jobs related to sales and distribution.
• Coordinate with warehousing (internal/outsourced) for timely supply of orders from distributors. Provide backend support to sales team and distributors. One-touch-point at HO.
• Understand complete functioning of Crestel from S&D perspective.
• Receive distributor applications recommended by sales team. Get approval from Sales Head and create account in Crestel.
• Receive distributor orders through system get approval internally (for financial instrument/credit limit) and forward to warehouse for delivery.
• Roll out monthly sales promotion & incentive letter. Ensure that the same reaches all concerned in the start of every month.
• Ensure timely reimbursement of all incentives after necessary verification.
• Manage the new account requests submitted via Augere Web portal. Creates the customer account in Crestel and assigns ticket to the concerned distributor
• Handle and close all the complaints related to distributor and company staff.
• Receive company staff expenses, check and forward finance for further processing. Receives payment cheques from Finance and send to the concerned person/s.
• Prepare and distribute sales reports as required by HODs/CEO. Keep record of regularly used (approved) formats and coordinate with IT to build the same in the system.
• Keep Head of Sales informed on the status of all jobs on daily basis. Provide inputs in improving sales processes and systems.