With over eight years of experience in ecommerce, I am a growth marketing expert who Drives Revenue, Customer Acquisition, and Lead generation for Global business. Currently, I am the Email Marketing Head, where I oversee Email Marketing and Automation, Design and Segmentation for Campaigns, Lead Generation, Sales Driven Approach, Digital branding, Retargeting Campaigns, Compliance and Domains Management and Business Analytics for B2B and B2C Business for US region.
I have a strategic mindset, a data-driven approach, and a proven track record of delivering innovative solutions. I am committed to contributing to the growth and success of a dynamic organization that values creativity, collaboration, and customer satisfaction. I am also passionate about learning new skills and staying updated on the latest trends and best practices.
Klaviyo
• Developing and executing targeted email marketing campaigns
• Enhance customer engagement, drive sales, and support for business growth
• Re-engagement initiatives and Campaigns by analyzing campaigns stats. • Segmentation & Targeting of contacts using Klaviyo's Automation and AI based features. • Design and implement automated email workflows. • Analyze campaign performance metrics • Craft compelling, customer-centric email copy that resonates with business. • Ensure all campaigns comply with email regulations and best practices (e.g., CAN-SPAM, GDPR). • A/B Testing: Implement A/B testing methodologies to optimize subject lines, content, and sending times to enhance open and click-through rates. • Measure and Optimize: Monitor metrics such as open rates, click rates, add to cart, placed order and click-through rates (CTR), and conversion rates to gauge the effectiveness of campaigns. Use the data to make informed decisions about strategy, adjusting email frequency, content types, and offers for better performance. • Revenue Attribution 3600 approach Generating revenue and adding attribution value with automated flows, campaigns and segmentation utilizing Email + SMS including multi-variation test. SalesForce • Campaign Strategy Development: Design and implement data-driven email marketing strategies. • LinkedIn Sales Navigator: Leverage LinkedIn Sales Navigator for prospecting and building targeted lists. • Content Creation: Craft compelling email copy and templates that resonate with the target audience and drive action.
• Lead Generation: Building targeted cleaned list and creating engaging content while using campaigns and follow ups to generate potential leads with for high value revenue attribution. • Measure and Optimize: Monitor metrics such as open rates, click rates, add to cart, placed order and click-through rates (CTR), and conversion rates to gauge the effectiveness of campaigns. Use the data to make informed decisions about strategy, adjusting email frequency, content types, and offers for better performance. • Data Management: Using Third Party tools to Scrape and Clean Data for Maximum Alignment with Business. • Collaborative Efforts: Work closely with sales and marketing teams to ensure email campaigns support lead generation efforts and align with overall marketing initiatives.
LinkedIn Marketing ·
Lead Management ·
Marketing Automation ·
Upwork ·
Lead Generation ·
Sales Development ·
Growth Marketing ·
Email Marketing ·
Social Media Marketing ·
B2B Marketing Strategy ·
Vendor Management ·
VARs ·
VAR Street ·
Canva ·
CRM ·
Search Engine Optimization (SEO)
· Complete Ecommerce Project Management
· Supervision of Sections and Team
· Ecommerce Policies / SOPs Adherence and Compliance Management
· Digital Media Marketing Management
· Supply Chain Management
· Product, Theme and Lifestyle Photography and Designing Management
· Sales growth and business growth tactics design and implementation
· Audits and Reconciliations
· Logistics, warehousing, Supply chain Management
· Before and After Sales Customer Care Management
· Sales Analysis, MIS & Analytics
Key Responsibilities
Brand’s Ecommerce CMS’s Management
Multi-vendor Ecommerce CMS Management
Third Party Ecommerce Account Management
Supply Chain Management
Logistics and Warehousing Management
Sales Analysis & MIS
Social Media Analyst
Google Analytics
On-Page & Off Page SEO
Blogging & Link Building
Ecommerce operations management from sales order process till its delivery.
Customer Care and Customer Support Management through different channels.
Project Coordinator for New Website Design and Development with outsourced team in Magento 2.0 CMS.
MIS reports and analysis, data management, data operation and presentations for B2C Online Business Visibility, Planning and Growth.
Close Coordination with with marketing team for Promotions, advertising, engagement through Social Media and other channels.
Management of product shoots.
Logistics Management and Inventory management
Key Accounts Management
Key Responsibilities:
o B2B and B2C Sales and Sales Management
o Inventory and Logistics Management and Pricing
o Product Management, Social Media and Graphics Management
o Vendor Management and Customer Care
o Monitoring and Analysis of Business regarding Revenue generation, Sales Leads, Online Traffic and MIS.
o Online Store Management Magneto & Word press Based Websites
o Key Account Management
o Online promotion, deals and Offers Planning and implementation
o Ensure Best practices for Online Web Traffic and Affiliate Promotions
o Looking After Complaints and Claims Department.
o Brand activation and Official Visits
Key Responsibilities:
- EBay, Amazon Customer Support to London, Scotland and Ireland online buyers / customers.
- Customer Support to other than UK buyers / customers.
- Handling and Management of EBay, Amazon Logistics Matters including (MyHermes, Yodel and Royal Mail, Parcel Force)
- EBay, Amazon Seller Account Management including product listing, stock management and price management.
- Oversee customer complaints, damage and return issues.
- Take care of store rating, top rated tag and listing’s performance
- Coordination with UK warehouse team regarding daily order processing and daily orders reporting.
- Entire Management of Other Ecommerce Platforms of Wordpress and Magento with their Social Media management
Key Responsibilities:
- Keyword Analysis
- On-Page and Off Page Optimisation
- Link Building, Forums, Blogs, Directories, etc
- CMS – Wordpress SEO and Wordpress Customisation
- Social Media Management and Content Writing