Owned and successfully managed a Juice Bar starting from scratch at two different locations; having dine in, takeaway and delivery services. Developed action-oriented business plan and targeted marketing strategies. Primary responsibilities involved marketing, customer handling and relation building, employee management, financial management, inventory maintenance, maintenance of SOP’s and active research on new products while keeping a close eye on competitors. Developed a winning culture by empowering employees through leadership qualities while ensuring the highest level of food quality and customer satisfaction

As a core member of marketing team; highly involved in initiating as well as implementing Traditional, Social and Digital Media marketing strategies, supervising content development for both social and print media, preparing and delivering future marketing plans with new ideas and strategies, handling corporate clients and communications, analyzing and monitoring performance, assisting director marketing in managing and planning budget while also coordinating with TV media channels

Key member of marketing team; worked closely with Business head while assisted in building client relationships, corporate communication and managing key accounts. Other responsibilities included client handling, pitching to brands, assisting the Creative content and Design department, and managing finance related to Marketing department. Major clients included; Forest Café, Emaan Arts, Silk By Fawad Khan, Maqsood Flour & General Mills, Shahzad Group of companies, Descon, Namak Restaurant and Zarri Dubai

Member of financial planning team; responsibilities of reviewing bottlers’ financials and models such as consolidation of area wise P&L accounts along with preparation of monthly planned financials and cost of sales

As a teaching assistant at Lahore School of Economics I was responsible for evaluating quizzes & assignments, class participation and assisting course tutor in preparation of study material

As a member of audit team for Pace Pakistan and Pace Barka Ltd, assisted in performing audit planning procedures such as review of controls design, identification of weaknesses and reviewing financial /non-financial information to assess the inherent risk profile and effectiveness of internal controls