 As a Marketing Manager Reporting to CEO
 Pre-Opening of Stores, Marketing, Advertising, Branding, Merchandising & Always be focused on customer need, satisfaction, retain ship and proven ability to drive profitability through corporate planning & strategy for the both customers (B2C and B2B), ATL & BTL Nationwide Campaigns, Public & Media Relations
 As a team, Complete 6 diversified projects successfully at RCC ( Details below)
 Enthusiastic and high-performing retail /luxury life style management and sales marketing professional
 Extensive experience and proven ability to drive profitability through corporate planning & strategy
Strong PR, analytical approach and quality enhancement within Retail
Location: Lahore ….. Visit time to time other branches of Lahore and Rawalpindi
 AS a Store Manager Reporting to Head Of Operations
 Have influencing power
 Highest motivation level
 Keep an eye on quality assurance & hygienic issues
 Focused on shelving, facing, pricing tags & presentation
 Try to control Wastage, Shrinkage and theft as per company policy (less then .65%),
 Proper ordering as per customers ( B2C & B2B) demand ( need, want and desire)
 Always proper check & balance on products freshness, shelving & facing, staff cleanness, staff uniform, basic training & development of lower staff
Clearly articulates customer issues and solutions

Stock ordering, monitoring, forecasting and management.
• Sales reconciliation, Petty cash management and vendor management.
• Cost management.
• Merchandising, Planogram implementation.
• Managing the Store sales and also worked on aging stock.
• Stock maintenance.
• LIFO, FIFO
• Inventory Management,
• Category Management
• Gap check
• Scheduling of staff
• Provide quick & quality Services to the customers.
• Development of Sales tools to design marketing Material and reward program.
• Sales & Margin Planning, help and plan sales and margin planning.

 Major Achievements: ( Rainbow Cash & Carry & ROYAL PALM)
Assisting in marketing campaigns (outdoor, in-house & digital) for Rainbow Cash & Carry, Royal Palm and Super Cinema Pvt.ltd.
• Coordinating with Digital, Print & Electronic Media Teams. Collating and analyzing media coverage. Representing Super Cinema on media platform(s) as required.
• Assisting in organizing Events/Premieres/Conferences for RPGCC & Super Cinema.
 Pre-opening of Premium rainbow Cash & Carry Store in Bahria Town Rawalpindi & Fateh Ghar Canal Bank Road, Lahore
 Reviewing & implementation with core management team of RCC for Project planning, Store design/lay-out drawings, Infrastructure, Merchandise management, E-Commerce, ATL & BTL Campaign nationwide, Human resource hiring and training, Operations KPI's, Vendor relations, Customer relations
 Maintain Social Media activities increase the customer services towards satisfactions
 Developing content for: websites, reports, press releases, magazines.
 Hire CRo’s for the customer’s gaudiness & products knowledge
 Trained sales men, supervisors, cashiers, and carry out boys through training & development
 Increases sales up to 25 to 30% quarterly basis
 Identifying and analyzing sales trends, Conflict handling, Staff Management and Development, merchandising, IMC budget planning and tracking, loss prevention and inventory control
 As Department Head :Efficiently achieved monetary target for firm; hitting the HIGHEST sale target of PKR 150 million per annum from our memberships and about 502 million from Corporate & Business center sales area in the year of 2011 ( Actual budget 550 million overall )
• As DH: I made a very attractive PREMIER membership installment plan for young entrepreneur & professionals and lunched it in the right target market successfully… Result: achieved 52 memberships in three months (2013-2014). Revenue earned 62.4million
• Successfully orchestrated Mega Food Festival of Coca C

• Designed SOPs and ensured operational efficiency of the highest standards in various departments viz. Room Servicing, House Keeping, Front Office, Guest Operations through the best training and overseeing adherence to all the norms
• Shouldered responsibilities as MOD (Manager on Duty) and EAM; efficiently & effectively handled wide gamut of tasks involved in banquets operations, corporate events, wedding ceremonies and fashions shows & food festivals - Bell Staff, Switchboard Operations, Guest Services/Front Desk and Business Center
• Successful in generating 16-18 million per month from Membership Sales, as per set budgets / targets
• Played a key role in attaining 70% revenue of Corporate & Individual Membership Sales
• Instrumental in designing & implementing
o In-house CRM System
o Systems & Processes across Multiple Locations (BMS)
• Steered initiatives towards introducing state of the art “Workforce Management Tools” for Member Services
• Deftly re-engineered Document Management Process to ensure regulatory archive for member files
• Bagged following awards & accolades:
o Cash Awards against Top Performance in generating highest revenue’s for Sales & Marketing Department for Dec’13
o 10 years Excellence in Performance Award from CEO Royal Palm in Jan’12
o 5-years Excellence in Performance Award from CEO Royal Palm during Jan’08
o Employee of the Month Award in Mar’06
• Administered Mega Food Festival of Coca Cola consisting of up to 7000 Pax for consecutive 4 to 5 days
• Worked in close relation with Director - Golf for Golf Championships / Monthly Medal Golf Tournament
• Actively involved in Tickets selling and event arrangement of Musical Concert of Atif Asalm, Abida Parveen, Anni & Abrar Ul Haq
• Ex-Member of the Advisory Board; efficiently offered suggestions and assistance to run smooth operations at the Club
• Significantly made protocol arrangements for foreign visitors and consultants, travelling from Lahore

• Held accountable for launching / rebranding of Super Cinema Multiplex through media (electronic, print & social media), thereby delivering high-value services to upscale clients as well as exalting their satisfaction levels
• Instituted sales programs/strategies to improve the multiplex awareness in markets by brand building and market development efforts.
• Essayed a crucial role in managing promotional activities of the brand through advertising in magazines & newspapers
• Pivotal in devising & instituting quarterly sales incentives for the sales team

• Drove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue
• Reviewed & interpreted the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volumes
• Took care of corporate deals in terms of contracts, membership sales, corporate sales, banquet sales & marketing aspects, design & implementation of Marketing Campaigns.
• Contributions towards management and achievement of Sales Team Target

• Supervised entire front operations inclusive of implementing the department’s SOPs i.e. effectuation of policies & procedures in the operating systems to achieve greater customer delight. Looked after Club Office Renovation and New Construction Work
• Deftly imported machinery & equipment from UAE & Malaysia
• Planned as well as conducted meetings with Director Sales & Marketing for the purpose of discussing new polices, reviewing existing methods and developing more efficient procedures
• Partnered with cross-functional supportive departments viz. Housekeeping, Sales, Food and Beverage and Engineering in order to provide good services to members and meet or exceed their expectations
• Pivotal in planning promotional activities for members & their children viz. Fish Cook-out, Summer Camp & Family Carnival
• Prepared & maintained periodical reports on Club Activities; also prepared synopsis of services evaluation after collecting opinions & concerns by the members
• Motivated and supervised team members and influencing them to take positive action and accountability for their assigned task
• Established healthy business relations with clients & external associates for securing repeat business & long term customer royalty and working towards solving their queries and complaints efficiently

Successfully attained targets with 1 Million Business in the first month of joining