概要

Marketing management is the art and science of choosing target markets and building profitable relationships with them. My aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value.

工作经历

公司标识
Territorial Head Sales
Maple Leaf cement LTD
Sep 2022 - 代表 | Sargodha, Pakistan

·       Products: White Cement, Wall Coat and Wall putty.
·       To establish and achieve sales objectives by formulating and implementing sales plan for area/region in support of national objectives.
·       Training and development of sales team.
·       To maintain and expand customer base by counselling area sales representatives, building and maintaining rapport with key customers, identifying new customer
·       Sells products by maintaining and expanding customer base and managing staff.
·       Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts.
·       Communicates job expectations by planning, monitoring, appraising, and reviewing job contributions, and employee enforcing policies and procedures.
·       Plans and reviews compensation strategies.
·       Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews.
·       Prepares and completes action plans and implements production, productivity, quality, and customer-service standards.
·       Resolves problems, completes audits, identifies trends, determines regional sales system improvements, and implements change when necessary.
·       Meets regional sales objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
·       Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
·       Maintains and expands customer base by counseling district sales representatives, building and maintaining rapport with key customers, and identifying new customer opportunities.
·       Recommends product lines by identifying new product opportunities or product, packaging, and service changes, surveying consumer needs and trends, and tracking competitors.

公司标识
Assistant Manager marketing
Maple Leaf cement
May 2021 - 代表 | Lahore, Pakistan

Developing strategies and managing marketing campaigns

Organizing events such as product launches, photoshoots, and various relationship-building events

Managing promotional activities including ATL / BTL campaigns

公司标识
Sales And Marketing Executive
Master Tiles and Ceramics industry Ltd
Jan 2016 - May 2021 | Lahore, Pakistan

divul
li▪          Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements/li
liProvide customers quotations for new deals/li
li▪          Represent organization at trade exhibitions, events and demonstrations. Like ATL campaigns./li
li▪          Ensure effective distribution of marketing materials./li
li▪          Record sales and send copies to the sales office./li
li▪          Monitor progress of promotional activities of ATL, BTL and TTL campaigns and record findings./li
li▪          Develop effective marketing communication programs with branding and positioning of product./li
li▪          Act as a liaison between dealer, factory and Head office./li
li▪          Monitor marketing campaigns to ensure appropriate execution by ensuring company marketing policy./li
li▪          Identify new markets and business opportunities./li
li▪          Monitor dealers’ activities and ensure dealer’s sales, recoveries and dispatchers./li
li▪          Monitor competitive activity and evaluate marketing campaigns./li
li▪          Carry out customer surveys to understand demand and manage brand positioning/li
li▪          Generate and identify business opportunities./li
/ul/div

公司标识
Manager Sales And Marketing
Find home Estates
Sep 2013 - Dec 2015 | Lahore, Pakistan

▪          Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms
▪          Determine clients’ needs and financials abilities to propose solutions that suit them.
▪          Intermediate negotiation processes, consult clients on market conditions, prices, mortgages, legal requirements and related matters, ensuring a fair and honest dealing
▪          Promote sales through advertisements, open houses and listing services.
▪          For BTL marketing send emails and messages.
▪          Printing of ads in newspapers for ATL marketing.
▪          Printing of letter heads, dairies, pamphlets, and calendars.
▪          Posting of adds at Zameen.com, facebook, whatsapp groups and different other portals.
▪          Perform comparative market analysis to estimate properties’ value.
▪          Display and market real property to possible buyers.
▪          Prepare necessary paperwork (contracts, leases, deeds, closing statements etc).
▪          Manage property auctions or exchanges.
▪          Maintain and update online listings of available properties on different web portals.
▪          Develop networks and cooperate with attorneys, mortgage lenders and contractors.

公司标识
Financial Services Support Officer
Telenor(Easy Paisa)
Sep 2009 - Aug 2013 | Lahore, Pakistan

▪          Plan and maximize brand visibility in the region through a structured trade marketing plan for the dealers and entire region.
▪          Run ALT and BTL campaigns to promote Easypaisa products by sending massages.
▪          Promotional activities on franchises, services centers and in different events.
▪          To design GSM features in.
▪          Work closely with relevant stakeholders in sales planning and the regional sales team for product rollouts (GSM, Financial Services and Internet & Devices).
▪          Identify means to maximize the effectiveness of product rollouts.
▪          Work with the relevant regional dealers and team members for enhancing capability, advocacy and product penetration at retail. 
▪          Arrange regional events, meetings with dealers, trade shows and other related trade marketing activities at the regional level.
▪          Ensure proper communication of products and offers across the dealer’s channel.
▪          Gather market intelligence by tracking activities of competitors.
 

公司标识
Guest Services Representative
Avari Lahore Hotel
May 2007 - Sep 2009 | Lahore, Pakistan


• Responsible to guide the customer about new sales permeations to guests.
• Sells the value of to all inquiries (via telephone and in person) and strives to convert them into reservations and occupied rooms.
• Processes guest reservations, registrations, payments, and departures.
• Responsible for thorough understanding and effective performance of guest management system.
• Complies with all safety and security policies in accordance with Avari standards.

学历

The Superior College
硕士, 工商管理硕士学位, MBA SALES AND MARKETING‎
sales and Marketing
CGPA 3.1/4
2017
Punjab University!
学士, 艺术学士, graduation‎
Economics, Journalism
等级 B
2008

技能

熟练 ATL BTL TTL Marketing
熟练 B2B Manager
熟练 Brand Activation
熟练 Brand Launch
熟练 Inventory Planning Skills
熟练 Negotiation Skills
中级 Paint Channel
熟练 Retail Network Development
熟练 Security Principles
中级 Supply Chain Software Command
熟练 Training and Development
熟练 المبيعات عبر الهاتف

语言

熟练 旁遮普语
熟练 乌尔都语
熟练 英语

Shafqat 联系人

Arslan Zafar
BNB Enterprises