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概要
I am a highly skilled Digital Marketing Specialist with over 10 years of hands-on experience in creating and managing high-performance advertising campaigns across Facebook, Instagram, Google Ads, and YouTube. My focus is on driving sales growth, maximizing ROI, and achieving superior ROAS for clients across various industries. I excel in developing tailored, data-driven strategies, optimizing ad spend, and delivering measurable results that consistently exceed client expectations.
Key Achievements & Expertise:
- Proven Track Record: Successfully managed multi-channel digital campaigns, consistently achieving high conversion rates and maximizing marketing budgets for renowned brands such as MAYAPRET, Charizma, Mina Kashif, and WBM Smart Home Devices.
- Campaign Optimization: Expert in setting up and fine-tuning Facebook, Instagram, Google Ads, and YouTube Ads to boost brand visibility, increase sales, and improve overall campaign performance.
- Data-Driven Strategies: Skilled in using analytics tools (Google Analytics, Tag Manager, Search Console) to monitor KPIs, analyze audience behavior, and implement actionable insights for continuous improvement.
- SEO & Content Marketing: Comprehensive expertise in on-page and off-page SEO, competitor analysis, keyword strategy, and content marketing to enhance search engine rankings and organic traffic.
Core Competencies:
- Paid Advertising: Facebook & Instagram Ads, Google Ads (Search, Display, Shopping), YouTube Advertising
- Sales Growth: Conversion Rate Optimization (CRO), ROI Maximization, Retargeting, and Remarketing Strategies
- Market Analysis: Detailed Market Research, Audience Targeting, Competitor Analysis
- Performance Analytics: ROAS Reporting, KPI Monitoring, Data Analysis
- SEO Expertise: Technical SEO, Keyword Research, On-Page & Off-Page Optimization
Project Portfolio:
Throughout my career, I have successfully managed and executed high-impact digital marketing campaigns across a diverse range of industries. My project experience includes the following:
Fashion & E-commerce
- Mayapret - A luxury clothing brand specializing in customized wedding pret, focusing on driving online sales through targeted digital campaigns.
- Charizma - A prominent clothing brand where I led Facebook and Instagram ad campaigns to enhance brand visibility and increase sales.
- Mina Kashif - Successfully implemented comprehensive marketing strategies for this clothing brand, resulting in increased customer engagement and sales.
- Baroub - Enhanced online presence and sales through strategic social media marketing and Google Ads campaigns.
- Unzillas - Executed Facebook and Instagram advertising strategies to drive traffic and boost conversions for this emerging clothing brand.
- Shopaholic.com.pk - Managed PPC campaigns and SEO strategies for this cosmetics marketplace, improving traffic and increasing sales.
- Dezital - A software and marketing agency where I led multiple projects, providing end-to-end digital marketing solutions for various clients.
Automotive & Electric Vehicles
- Metro EV - Spearheaded digital marketing campaigns for this electric bike company, managing local dealer promotions and increasing brand awareness across major cities.
Health, Fitness & Sports
- Sundas Foundation - Developed and implemented social media strategies for this non-profit foundation, enhancing online visibility and engagement.
- Northlandz - Managed digital advertising campaigns for this famous tourist attraction, focusing on increasing visitor numbers and online engagement.
- StarPro Sports - Boosted sales and brand visibility for this sports equipment company through tailored Facebook and Google Ads campaigns.
- Vision-Pak - Enhanced the digital presence of this sports club by executing social media strategies and performance tracking.
- Meridian Fitness (UK) - Implemented a comprehensive digital marketing strategy for this fitness club, focusing on membership growth through targeted ad campaigns.
Grocery & Consumer Goods
- Himalayan Chef - Managed digital marketing campaigns for this grocery brand, emphasizing product awareness and driving e-commerce sales.
- WBM International - Handled SEO and paid advertising for this global e-commerce brand, improving search rankings and boosting online sales.
- WBM.com.pk - Optimized Google Ads and social media campaigns for this e-commerce platform, resulting in increased traffic and conversions.
Solar & Renewable Energy
- Alpha Solar - Led marketing strategies for this solar company, including SEO, PPC, and social media campaigns to increase lead generation.
- AlphaApp - Enhanced brand visibility and generated leads through targeted digital marketing campaigns for this solar solutions provider.
- BuySolar.pk - Developed and managed a comprehensive digital marketing plan to drive traffic and sales for this solar e-commerce platform.
Education & Healthcare
- Eurasia Institute - Executed digital marketing campaigns for this German university, focusing on increasing student applications from international markets.
- P3Care - Optimized online presence and managed PPC campaigns for this medical billing service provider, enhancing lead generation and client acquisition.
Home & Industrial Products (UK)
- NonSlipDecking.co.uk - Successfully managed SEO and PPC campaigns to increase sales for this UK-based mats company.
- LondonBricksUK.co.uk - Implemented effective digital marketing strategies to boost online visibility and sales for this UK-based mats and flooring company.
- GymFloorings.co.uk - Developed and managed advertising campaigns for this flooring company, driving targeted traffic and increasing conversions.
- GarageShelving.co.uk - Enhanced the online presence and sales performance for this shelving solutions company through strategic digital marketing efforts.
Automotive Services (UK)
- PaceHire.co.uk - Increased online inquiries and sales for this car selling service through targeted digital advertising and lead generation strategies.
Google Tools Proficiency:
- Google Analytics: Comprehensive setup and conversion tracking to monitor performance and derive insights.
- Google Tag Manager: Efficient configuration for event tracking and measurement.
- Google Search Console: Integration and optimization for improved search presence.
- Google My Business: Enhanced local SEO through optimized business listings.
Strategic Campaign Management:
- Ad Setup & Optimization: Crafting high-converting ad creatives, A/B testing, and ongoing optimization.
- E-commerce Listings: Creating engaging product listings and A+ content to boost conversions.
- Remarketing Strategies: Implementing effective remarketing to capture and convert high-intent customers.
- Performance Tracking: In-depth analysis and reporting of ROI, conversion rates, and campaign KPIs.
SEO & Digital Marketing Strategy:
- On-Page SEO: Website audits, keyword optimization, and content enhancement for better rankings.
- Off-Page SEO: Link building, PR, and affiliate marketing to increase domain authority and drive traffic.
- Inbound Marketing: Comprehensive strategies to generate quality leads and nurture customer engagement.
- Competitor Analysis: Thorough research to identify opportunities and adapt to market trends.
Why Choose Me?
I bring a wealth of experience, a results-oriented approach, and a deep understanding of the latest digital marketing trends. My ability to develop impactful strategies, backed by data analysis and insights, has consistently helped clients achieve their business objectives. If you are looking for a professional who can elevate your digital presence and drive substantial growth, I am the candidate to consider.
项目
工作经历
Head of Sales and Marketing
Head of Sales and Marketing at Mayapret
In my role as Head of Sales and Marketing at Mayapret, I am responsible for overseeing and driving growth across multiple key areas:
1. Customer Support Management:
Lead the customer support department, ensuring a seamless experience for both local and international clients.
Implement strategies to improve response times and customer satisfaction, addressing queries and resolving issues efficiently.
2. Sales Strategy and Execution:
Develop and implement comprehensive sales strategies to drive revenue growth.
Manage the sales team, set targets, and monitor performance to meet our sales objectives.
Cultivate relationships with key customers and partners, focusing on long-term business development.
3. Digital Marketing and Social Campaigns:
Plan, execute, and optimize social media and digital marketing campaigns to boost brand visibility and engagement.
Launch and manage new collection campaigns, including market research, content creation, and ad placement.
Analyze campaign performance using data analytics tools to refine strategies and maximize ROI.
4. New Collection Launches:
Oversee the planning and execution of marketing strategies for new product collections.
Coordinate with the creative and production teams to ensure successful campaign launches that align with brand identity and market trends.
Head of Digital Marketing
ResponsibilitiesDesign and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.Develop and monitor campaign budgets.Plan and manage our social media platforms.Prepare accurate reports on our marketing campaigns overall performance.Coordinate with advertising and media experts to improve marketing results.Identify the latest trends and technologies affecting our industry.Evaluate important metrics that affect our website traffic, service quotas, and target audience.Work with your team to brainstorm new and innovative growth strategies.Oversee and manage all contests, giveaways, and other digital projects.
Digital marketing
Head of MarketingDezital - Digital Marketing AgencyManaged Digital Campaigns for Leading Brands: Charizma, Mina Kashif, Baroub.com, Shopaholic.com.pk, Sundas Foundation
Key Responsibilities:
1. Digital Campaign Strategy and Management:
Led comprehensive digital marketing strategies for diverse brands, including Charizma, Mina Kashif, Baroub.com, Shopaholic.com.pk, and Sundas Foundation.
Executed and optimized Facebook, Instagram, and Google Ads campaigns, focusing on driving engagement, increasing brand visibility, and boosting online sales.
Developed tailored campaign strategies to meet specific brand objectives, leveraging market insights and audience data for maximum impact.
2. Creative Direction and Collaboration:
Collaborated closely with the design department to create visually compelling and engaging ad creatives that resonate with target audiences.
Oversaw the end-to-end creative process, from concept development to final design approval, ensuring alignment with brand guidelines and campaign goals.
3. Sales Growth and Performance Optimization:
Focused on sales-driven marketing approaches, consistently optimizing campaigns to improve conversion rates and achieve revenue targets.
Analyzed performance data and implemented strategic adjustments to maximize ROI and enhance overall campaign effectiveness.
4. Customer Support Oversight and Issue Resolution:
Regularly reviewed customer support operations to identify issues impacting customer satisfaction.
Coordinated with the support team to resolve client concerns promptly, enhancing customer experience and loyalty.
Provided insights and feedback to improve customer service processes and align them with marketing efforts.
Key Achievements:
Charizma: Achieved a 20% increase in online sales through targeted social media campaigns and effective audience segmentation.
Shopaholic.com.pk: Reduced cart abandonment rates by 15% through retargeting strategies and optimized Google Ads campaigns.
Sundas Foundation: Successfully raised awareness and donations by creating impactful social media campaigns, resulting in a significant uplift in engagement and contributions.
Digital marketing Executive
I have my responsibility to this Company.
Paid Campaign on Social - Selly.pk and Vision.com
SEO Off page - ips, p3care, Charter, Selly vision.
http://vision-pak.com/ - Paid campaign
http://www.ipsusa.net/ of page SEO
https://www.p3care.com/ Of Page SEO
https://selly.pk/ Paid campaign
SEO Manager
1. SEO Strategy Development:
Planned, developed, and implemented comprehensive SEO strategies to boost organic search visibility and maximize ROI.
Conducted thorough keyword research to identify high-impact terms and phrases aligned with business goals, ensuring effective content targeting.
2. Performance Monitoring and Optimization:
Regularly monitored key SEO KPIs such as redirects, click-through rates (CTR), bounce rates, and conversion rates to assess campaign performance.
Identified and addressed SEO issues, including site structure, content gaps, and optimization opportunities, to improve search engine rankings.
3. Reporting and Analysis:
Prepared and presented detailed SEO performance reports to stakeholders, highlighting key metrics, trends, and actionable insights.
Conducted competitor analysis to evaluate market positioning and identify opportunities for improvement.
4. Audience Targeting and Market Research:
Analyzed buyer personas to refine targeting strategies, ensuring the content reaches the most relevant audience segments.
Collaborated with the marketing team to align SEO efforts with broader digital marketing campaigns for enhanced user engagement and lead generation.
5. Process Improvement and Collaboration:
Suggested and implemented process improvements to enhance productivity and overall SEO performance.
Worked closely with web developers to ensure website structure and coding are optimized for SEO, enhancing site speed and mobile-friendliness.
Stayed up-to-date with the latest SEO trends, algorithm updates, and best practices, incorporating them into ongoing strategies.
Working as SEO Manager while holding the responsibilities of SEO
Working as SEO Manager while holding the responsibilities of SEO Audit, Comprehensive Traffic Analysis, Website Structure Analysis, Content Optimization, On- Page Optimization & Off Page Optimization.
• Website SEO Audit
• Website Traffic Analysis
• SEO/Content Team Management
• Developing SEO/Content Strategy
• On Page Optimization & Off-Page Optimization
• Developing Social Media Content Optimization Strategy
• Competitor Analysis and Strategy Development for Better ROI
• Assuring the execution of SEO/Content best practices
• Website Content Audit
• Website Outlay and Content Perspective Analysis
• Coordination with Development/SEO and Content Teams
• Directing Content Team for Better Content Outreach and Brand Recognition.
1.www.rubbermattingcompany.co.uk/
2.www.rubbersheetcompany.co.uk/
3.www.rubbermattingco.co.uk/
4.rubbergymflooringuk.co.uk/
5.www.rubberflooringco.co.uk/
6.www.horserubbermatting.co.uk/
7.grassmatsco.co.uk/
8.Rubberflooringsuk.co.uk/
9.www.playgroundmats.co.uk/
10.www.gymflooringuk.co.uk/
As PPC Expert Monitoring Following Site
1. http://www.sparesmaster.co.uk/
2. http://www.weedcontrolfabrics.uk/
3. http://www.rackinguk.co.uk/
4. http://www.rackinguk.co.uk/
5. http://www.slip-not.co.uk/
6. http://www.industrialsuppliesco.co.uk/
7. http://www.castorswheels.uk/
E- commerce Website Listing Onnpage With PPC
1. Extensionladdersuk.uk/
2. Maxstock.co.uk
3. Garagedoorsealuk.uk
4. Castorswheels.uk
SEO | PPC And Digital Marketing Expert
1.EVS AS a Team Leader
2.pasban As a seo Expert
3.EVS admin officer
4.Webspline at lahore As a Expert offpage seo
Ksit at lahore onpage and offpage Expert
Siddiq Trade Centre also working.
"SEO is a level playing field, you
