Crop Picture
NOTE: Do not upload any image that violates our Picture Policy. Doing so will result in the removal of the concerned image without prior notification.
概要
Talented Media Planner and Marketing Specialist, experienced in
supporting and enhancing all-purpose campaigns. Well-organized with
excellent project management skills and a self-directed nature with no
hesitation on innovation. Looking to bring in Media, Digital & OOH
related experience to a challenging role in Marketing
项目
工作经历
Media & Digital Planner (NESTLE)
-Managing a portfolio of NESTL brands with 650M yearly Media investment
-Planning, executing and reporting of all Media + Digital campaigns across designated portfolio
-Facebook Ads Manager, Google (Display, Search and Video) as well as working with numerous local and international publishers
-Maximizing effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
-Analyzing campaign weekly performance to spot trends, test strategies optimization and reporting
-Increasing amplification by developing innovative PR & On-Ground strategies in campaigns
-Planned media and launched key music platform in Pakistan's media landscape, NESCAF Basement 5, delivering over and above media KPI's
-Analyzing consumer patterns to identify trends and target key demographics
-Working closely with clients to identify needs / challenges and providing solution-oriented campaigns
Corporate Account Manager
-Major clients included ICI AkzoNobel, Coca-Cola PK, HBL, ABL & MCB
-Articulated & implemented marketing & sales plans for augmenting business volume
-Ideation, development, pitching & deployment of Trade tools at IMT's / LMTs for clients
-Presentations for pitching to new clients
-Played key role in retaining one of our biggest clients
-Trade tools deployment and brand activations
-Built client relationships by responding to inquiries, identifying and assessing clients needs, resolving
problems, and following up with potential and existing clients to ensure satisfaction
-Interacted with clients on regular basis to quickly alleviate issues and provide project updates
-Led project (NIB-MCB) merger and converted 43 Ex-NIB branches to MCB in North + Punjab region in stringent timelines
Assistant Manager Corporate Accounts
-Client management
-Business growth KPIs & cater all client requirements
-Multimedia presentations to clients on survey reports, adaptations and executions with QC
-Overseeing fabrication and deployment of trade tools
-Vendor management
Osaka Lighting (Self Employed/ Part-time)
-Sales B2B & B2C
-Handling marketing team for door to door marketing
-Procurement and supply coordination
Intern
-Assist in clearing department with NIFT
-Customer Services
-Assist Chief Teller with daily closing and ATM
-Data entry and Data collection on Excel
-Daily report generation
