概要

Experienced finance professional with over 10 years of expertise across the Insurance, Retail, Textile, and Apparel industries. Skilled in financial reporting, planning & analysis, budgeting, commercial planning, business analytics, and sales planning. Adept at driving strategic insights, optimizing financial performance, and supporting business growth through data-driven decision-making. Versatile and results-oriented, with a strong ability to adapt to dynamic business environments.

项目

Takaful ERP Implementation

工作经历

公司标识
Manager Retail Business Analytics & Operations
Outfitters Stores
Dec 2024 - 代表 | Lahore, Pakistan

Financial Planning & Analysis

Review and Analysis of Historic & Forecasted financial reports on a monthly basis (P&L, BS, Cash Flows, OPEX, Key Ratios) with more focus on achieving FY Sales targets, Cash flows management, OPEX, Inventory and CAPEX control sync with sales growth.
Acting as finance advisor and make recommendations to the senior management to allow the business to make informed strategic, managerial and operational decisions.
Finance business partnering with commercial, supply chain HR and other functions on all key business matters.
Supporting functional head by sharing financial and non-financial data to drive performance excellence.
Leading the annual business plan, budgets & forecasts.
Monitoring functional budgets and providing proactive support to functional heads for effective budget management.
Identification of low-performing profit & cost centers concerning volume, Revenue & EBITDA targets.
Recommending benchmarks for measuring divisions' and departments' financial and operating performance including KPIs development, monitoring and reporting.
Review purchase cycle and analyze the cash flow and stock position on regular basis to provide corrective actions if necessary.
Preparing financial feasibilities for new investments, store expansion, pricing, promotions and special projects etc.
Post completion analysis for major investment & capex spending and comparing the actual performance with original feasibility study as per management's criteria.
Net revenue management – dilution.

Business Analytics and Demand planning
As a retail business analyst and operations manager, my main job is to ensure product availability, optimize inventories, and align demand forecasts with business objectives. 
Following are my key responsibilities but not limited to;

Manage Demand and inventory levels to maximize sales, retail services and cash flows.
Collaborate with sales planning, marketing, finance, sourcing, and warehousing teams to understand demand drivers.
Analyze historical data, seasonality, market trends, special offers, and budgets to challenge and refine sales forecasts.
Improve forecast accuracy using statistical models, and data analytics tools.
Work closely with the sales planning team to align demand forecasts with inventory strategies.
Manage inventory levels to ensure optimal stock availability to achieve overall sales growth while keeping the inventory cover and inventory days at desired level.
Adjust forecasts and inventory rules based on evolving market trends and demand fluctuations.
Prepare, Monitor and improve key inventory and forecast performance indicators (KPIs).
Align demand planning processes with business goals to drive profitability and efficiency.
Analyze financial forecasts and demand projections for data-driven decision-making.
Track inventory levels, implement improvement plans, and ensure alignment with business objectives.
Identify and address variances between actual performance and business plans 

 Data Base Management

Prepare a centralized database by extracting and combining data sets from internal and external sources for a comprehensive view.
Automation of data models to analyze vast amounts of data efficiently.
Provide access to relevant data sets to different functions of the organization (i.e. Accounts & Finance, Sales planning, Commercial and merchandising) to extract actionable insights from data sets to support the overall business growth.
Helping the retail team to stay ahead of the competition by making quicker, data-backed strategic choices to achieve higher sales growth, inventory management and overall optimization of the stores' operations.
Provide intuitive visual analytics and diagnostic tools for better understanding.

公司标识
Deputy Manager Budgeting & Planning
Outfitters Stores (Pvt.) Limited
Oct 2022 - Dec 2024 | Lahore, Pakistan

Finance business partnering with commercial, supply chain and HR functions on all key business matters• Supporting functional head by sharing financial and non-financial data to drive performance excellence• Acting as finance advisory and make recommendations to the senior management to allow the business to make informed strategic, managerial and operational decisions.• Preparing and leading annual business plan, budgets & forecasts• Monitoring functional budgets and providing pro-active support to functional heads for effective budget management• Developing functional dashboards, reporting mechanisms and preparation of monthly reporting pack• Preparation & analysis of Actual & Rolling Estimate reports on monthly basis (P&L, BS, OPEX, Key Ratios) with more focus to achieve FY targets, opex control and reduction• Identification of low performing outlets with respect to volume, Revenue & EBITDA targets• Recommending benchmarks for measuring the financial and operating performance of divisions and departments including KPIs development, monitoring and reporting• Review purchase cycle and analyze the cash flow and stock position on regular basis to provide corrective actions if necessary• Identifying opportunities for efficiency improvement and automation• Preparing financial feasibilities for new investments, store expansion, pricing, promotions and special projects etc.• Post completion analysis for major investment & capex spending and comparing the actual performance with original feasibility study as per management's criteria• Net revenue management – dilution

公司标识
Assistant Manager Budgeting & Planning
Outfitters stores (Pvt) Limited
May 2021 - Oct 2022 | Lahore, Pakistan

Major roles and responsibilities include but are not limited to:

Preparation of daily, weekly and Monthly MIS reports for reporting to Brand heads and CEO on budget against actual results.
Collection, analyzing and rationalizing the data received from stakeholders for budgeting activity.
Preparation of budget and forecasted financials including profit and loss account, balance sheet and cash flows statement (Direct & Indirect) with KPIs.
Preparation of sensitivty analysis and financial models subsequent to intial budget to project the variation as a result of major KPI change. 
Subsequent controlling of budget, reports and KPIs against actual financials.
Supporting all functions in identification and monitoring KPIs to drive performance excellence.
Identifying process gaps and highlighting opportunities for process improvement and cost reduction initiatives.
Validation and reconciliation of different reports (Sales, COGS, GP, Inventory and other KPIs) extracted from Dynamics 365 and Power BI for MIS reporting.
Implementation of Budget Module in Dynamics 365.
Liaison with IT team and with the ERP vendor for developing extensions such as additional fields, new procedures, new modules and reports before GO-LIVE.

公司标识
Assistant Manager Accounts & Finance
Adamjee Insurance Company Limited
Jul 2017 - May 2021 | Lahore, Pakistan

Major roles and responsibilities include:
Preparation of Quarterly and Annual Published Financial Statements in accordance with the applicable laws and regulations and its circulation to stakeholders.
Preparation of Financial Statements on monthly basis accompanied with the other management reports.
Preparation of Budgets, its subsequent monitoring and calculation of variances.
Maintaining fixed asset register and its reconciliation with physical assets.
Analyzing financial highlights, ratios analysis, variance analysis.
Liaison with Statutory Auditors in respect of annual / interim audits.
Reviewing of monthly reconciliations of bank accounts.
Supervision of records relating to financial aspects.
Preparation of management reports including various reconciliations, cash plans etc.
Segment wise / department wise availability of reports on expenses and revenues regarding different products, departments and sections.
KEY ACHEIVEMENTS 
ERP implementation for General insurance system.
Prepared and designed scheme of entries and their mapping with respected GL codes for vendor.
Managed data cleanup and data migration for finance department.
Implementation of Re-insurance module for automated re-insurance process.
Liaison with IT team and with the ERP vendor for developing extensions such as additional fields, new procedures, new modules and reports before and after GO-LIVE.
Implementation of cash management system for managing entity’s cash flows and investment strategies.

公司标识
Supervisor audit and taxation
Mushtaq & Co.
Jan 2013 - Jun 2017 | Lahore, Pakistan

During my tenure as supervising senior I am directly reportable to engagement partner and assists in finalization of audits. I got a rich experience of team leadership and managing resources and their effective utilization for planning, execution and reporting on statutory audits, internal audits, devising and analyzing internal controls including reporting on agreed upon procedures. A brief description of my duties and work is as below:
Major roles and responsibilities include:

Review of working papers and financial statements.
To advise the management on compliance of statutory and legal requirements and other regulations and pronouncements.
To assess the compliance with applicable IFRS and ISAs
Design, evaluation, implementation and monitoring of internal controls.
Prepare the audit plan and ensure that it appropriately addresses the audit objectives.
Produce internal audit reports, drafting sections of the report to management to improve accounting controls.
Delegating and assignment of work to other members of the audit team, ensuring that associates understand their responsibilities and have received appropriate on-the-job training/coaching.
Control the audit in relation to timescales, budgets and risk management procedures.

学历

Institute of Chartered Accountants of Pakistan
证书, Chartered Accountancy (CA Finalist)‎
Accounting & Finance, Auditing, Corporate Law
Completed
2014

技能

中级 DAX
熟练 Financial Analysis
熟练 Financial Reporting
熟练 MS Excel Dashboards
中级 Power BI
熟练 Power Pivot
中级 Treasury Management

语言

中级 旁遮普语
中级 乌尔都语
中级 英语

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