Responsible for the listing in Modern Trade accounts as well as the listing and management of category plans in key account customers including point of purchase merchandising and category management plans.
Implement planogram for all trade channels.

Provide key support for the management for revenue and margin growth cross categories.

The sales volume and net sales revenue budgeted targets across the key account mix and across categories.

Compliance to required SOP and company policies for the distributors.

The development and implementation of effective customer relationship management and annual business plans to maximize category net sales revenue and in store/company category share.

Execution of the annual promotion plan and marketing activation for key accounts.
Managing the trading term and promotion spends within budgeted guidelines set by the Managing Director / CEO.

Ensure availability of all categories at Traditional Trade as per MSL.

Evaluate distributor performance on set criteria through regular and effective market visits.

To ensure consistent sales growth for all categories initially following to be implemented.

Quarterly and Monthly sales targets setting with the distributor on the basis of year AOP.

To ensure adequate stock levels at all times, following to be implemented initially.

Obtain rolling forecast from distributor every month.

Suggest plan for brand building i.e. Outlet Branding, Van Branding etc.

BTL Activities i.e. free sampling, Wet Sampling.

Implement promotions in the market.

To ensure consistent performance conduct at least one meeting a week with the distributor to share progress and plan way forward with the distributor.