Responsibility for planning, directing, coordinating activities, and delivering Large Digital programs such as e-Commerce implementations that include cross-workstream activities and teams from multiple internal and external groups.


Managing all critical project aspects (scope, timeline, budget, resources, etc.) and ensures that project goals are accomplished and in line with program and business objectives.


Responsible for delivery oversight of all major projects tracks (eCommerce, Marketing Automation, Order Management, Infrastructure, Middleware, Integrations, Hosting, QA and testing, Analytics, UX, etc.) activities, ensuring the currency, quality, dependencies, and integrity of information about those activities and the quality and timeliness of their delivery.


Develops project plans, including goals, strategy/approach, schedule, risks, contingency plans, resource allocation.


Managing the change management process including changes to scope/requirements/design.


Experienced in working in different eCommerce CMS like Magento, PrestaShop, shopify, woocommerce etc.


Acting as the Program Management Lead for all project managers on the Program – Internal and External and leads the daily track and team meetings


Builds and maintains complex project plans for multiple groups, staffing plans, and ongoing budget management


Managing sales and inventory on Amazon, eBay, Etsy, and other marketplaces.


Managing Budget of 90,000$ per month for advertisement.

Managed $32M direct-to-consumer ecommerce business for high-end Beauty company. Responsible for leading the Digital site strategy & building product roadmap. Drove 80% revenue growth & 70% traffic growth
 
Duties and Responsibilities:


Managing 3 US based brands GKhair,Tibolli.NET & Van Tibolli  


To devise and implement a strategic marketing plan for the website (and its related channels) targeting the full mix of digital marketing disciplines including both acquisition and retention activity.


Planning, development, and execution of programs and campaigns, including online advertising


Leading ongoing management of digital touchpoints (home page and top level sections), social networking landing pages, and mobile.


Work with the creative team to create engaging relevant content.


Working to agreed targets, to forecast and analyze each campaign’s response rate, costs, and ROI ensuring that each campaign comes in within budget. To run post-campaign analysis and make recommendations for future campaign activity.


Implement a database growth strategy for email.


Ongoing analysis and management of the customer database including lifetime value analysis.


Manage and negotiate partnership opportunities to develop brand awareness and site traffic.


Utilize the latest online sales channels and promote the use of shopping feeds.


Create ideas and storyboard for Videos.


Instrument conversion points and optimizes user funnels


Responsibility foòr planning and budgetary control of all digital marketing


Complete project management on TIBOLLI.NET an Ecommerce platform.


Create the SEO strategy to rank the most searchable keywords of business on the search engine. 


Managing team including Social Media, SEO, MarketPlaces Team, Video Editores, Content Writers, Designers, and Developers.


Managing sales and inventory on Amazon, eBay, and other marketplaces.


Managing Budget of 30,000$ per month for advertisement.

Managed retail online store business with annualized gross sales of $3.5M. Achieved year-on-year revenue growth of 110%.
 
Duties and Responsibilities:


Directed and coordinated marketing activities and policies to promote products.


Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.


Initiate market research studies and analyze findings.


Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines, and services.


Analyze business developments and monitor market trends.


Completed quarterly forecasting and monthly financial reviews.




Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles, and mission.


Coordinated and participated in promotional activities and trade shows.


Analyzed third-party data and investigated new growth opportunities.


Collaborated with developers, advertisers, and production managers to market products and services.




Directed the hiring, training, and performance evaluations for marketing and sales staff and supervised their daily activities.




Identified value propositions and key messages for all of the company’s marketing campaigns.


Preserved brand integrity by monitoring the consistency and quality of marketing content.




Created high-quality marketing strategy documentation, including product marketing briefs, FAQs, and objection handling documents.


Cultivated effective partnerships with engineering, marketing, sales, and customer support staff.




Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.


Analyzed usage patterns to understand the ways in which customers used company products and services.


Defined and tracked campaign effectiveness and adjusted strategies accordingly.


Manage Multiple CMS based websites like WordPress, bigcommerce, Magento & Prestashop


Full time managing RDX SPORTS PPC campaign (budget: 13 to 17k Pounds/month)

Turned around Online business from - 37% by working with Ecommerce Team to set strategy, identify opportunities for business development, and set financial plans.
 
Duties and Responsibilities:


Be responsible for the execution of all digital marketing activity


Take an analytical approach to help the business achieve its very fast growth targets


Continually evaluate, scope, and test new potential initiatives


Liaise with Head of Online to ensure website supports marketing and assist the Head of Online in planning for the future


Work closely with Content & Social manager to ensure all workstreams are aligned


Manage the relationship with external partners e.g., freelancers


Measure and analyze campaign performance and drive improvements through optimization.


Take responsibility for all technology and tools used to support digital marketing & Sales. 


Set-up reporting dashboards and report to the business on KPI performance


Lead regular reviews to generate insight to make improvements to marketing and ensure these           improvements are made


Manage the marketing budget and deliver against KPI targets


Managing more than 38 Projects simultaneously

Duties and Responsibilities:


Initial Online marketing analysis report




Unique, personalized, and interesting content (and relevant execution of keywords)




Development of appropriate digital activities and inventory reporting




Internal Linking of web pages and Remove Canonical Problem (if it exists)




Website Analysis and ranking analysis expertise…




Internal SEO and Content modification according to Keyword Density, Keyword Frequency, Keyword 




Create reports and documents to track performance and determine effectiveness.


Used ethical digital techniques to produce solid high rankings for numerous keywords




CMS based websites handling Wordpress and Magento.


Handle PPC campaign on a daily basis (budget: 6k Pounds/month

Duties and Responsibilities:


Off-page SEO activities i.e Social Bookmarking, Social Network Feed Aggregator, Blog Commenting


Social Media Page Management.


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