Performed daily competitor analysis for clients including Reckitt Benckiser, Sheffield Hallam University, Saïd Business School, Legal & General America, Paragon Bank, Autodesk and London Business School
Monitored the digital landscape and provided real-time intelligence on competitors, products, clients, marketing campaigns, initiatives and partnerships to the clients which assisted them in formulating effective business and marketing strategies
Collected and analyzed data from multiple sources across different formats and provided clients with filtered, prioritized and summarized business insights which helped in retaining five of WatchMyCompetitor’s previous clients and in taking Reckitt Benckiser onboard
Used WMC’s business analysis software to perform in-depth analysis on market trends and practices across different industries to communicate the threats and opportunities to the clients which helped them in directing their marketing and technical teams 

Developed digital marketing strategies for company’s in-house channels and clients’ social media platforms.
Coordinated with 15 clients (including Shoaib Akhtar, Samina Peerzada, Omar and Hana, Something Haute, PCB, Juggun Kazim, HSY, Dunya News) to design and execute content plans, release plans and marketing plans for their YouTube channels and supervised ideation, content creation and upload on 30 in-house YouTube channels.
Implemented Integrated Marketing strategies for in-house content by establishing presence on popular social media platform Instagram
Designed launch plan and led asset creation for Omar and Hana, First-ever Islamic Cartoons in Pakistan

Developed search engine optimized content for their websites 
Curated scripts for their informational and promotional videos
Managed and posted on the social media pages 

Planned and designed online Teacher Professional Development Program for CARE Foundation that enabled efficient, effective and trackable training
Developed a product demo for blended learning at LUMS as a precursor to LUMS MOOC initiative and presented it to the LUMS Learning Institute that resulted in an approval for piloting it in academic year 2020

Designed buyer personas through online market research that helped in developing a viable marketing strategy for the company's website
Created and designed infographics, Search Engine Optimized articles and e-books to be published on the website and shared on different social media platforms to generate traffic
Contacted the marketing teams of 30 UK based-companies for link building 

Devised a marketing strategy along with creating and publishing content on the website that resulted in a significant rise in the Domain Authority from 30 to 46