Developed and managed a full-scale e-commerce system, overseeing all aspects of the business, including website and App development, product sourcing, sales, and customer support.


Successfully operated the business for 4 years, achieving consistent revenue growth, customer base expansion.


Implemented marketing strategies, inventory management, and customer engagement initiatives to optimize business performance.


Dissolved the business in 2024 due to higher inflation rate in Pakistan economy.

Managed bidding / project execution process for manufacturing items (such as transformers and panels) and imported items for grid stations, funded by organizations like ADB, World Bank, WAPDA, and NTDC. Same for Pakistan Railways, including air brakes and spare parts.


Prepared and reviewed technical and commercial offers for participating in tenders from organizations like DISCOs, WAPDA, NTDC, EPC contractors, and Pakistan Railways.


Helped to grow the company's business by securing orders from both public and private sectors.


Identified new business opportunities by conducting market research and forecasting trends.


Planned and managed the import process, ensuring compliance with government regulations.


Completed paperwork and payments for international shipping on time.


Oversaw project financial statements and managed commissions from foreign partners and project expenses.


Monitored competitors’ activities and analyzed pricing to set competitive prices.


Generated reports on orders, sales, and profitability for marketing and sales.


Maintained communication with contractors, consultants, and customers.


Visited customers regularly to resolve issues and ensure smooth project execution.


Assisted the Director of Marketing with hiring, training, and evaluating the marketing and sales team, and supervised their daily work.


Kept the Director of Marketing updated on progress related to marketing and sales activities.

Prepared and submitted bids/offers to customers (DISCOs, WAPDA, NTDC, and EPC contractors) based on Incoterms requirements.


Maintained result-oriented communication with principals, manufacturers, suppliers, and freight forwarders to expedite the timely preparation of quotations, shipping documents, LCs, contracts, etc.


Prepared and issued Letters of Intent and purchase orders to foreign manufacturers/principals.


Arranged quotations from foreign principals/manufacturers/suppliers according to inco-terms such as FOB, C&F, and CIF, and prepared profitability analysis reports.


Provided logistical and technical assistance to the management team.


Arranged visas and air tickets for inspectors traveling abroad to inspect products.


Prepared reports with statistical data to measure the growth of the manufacturing and indenting/trading business.


Maintained project-wise records of expenses, income, etc., and followed up with principals for accounts receivables. Prepared working statements, profit & loss statements, etc.


Kept an analytical record of quotations, orders, and sales.


Completed any other tasks assigned by the Director of Marketing.

Attended to emails daily as soon as they were received.


Corresponded with foreign principals to prepare and complete tenders/offers.


Compiled and maintained reports for the finalization of tenders.


Collected and compiled as much advance information as possible on future tenders for the company’s benefit.


Assisted in preparing working sheets, offers, bidding documents, and made every effort to complete the bidding documents.


Followed up on submitted bids and provided support to help win business.


Coordinated within the Marketing Department and with other departments for efficient execution of purchase orders and contracts.


Followed up with customers to ensure timely payments for purchase orders.


Maintained statistical data sheets for orders and sales on a monthly basis.


Monitored tenders under evaluation and tracked forthcoming tenders.


Designed and implemented a new database system for the marketing department, enabling the team to track areas of expertise and work history.


Completed any other tasks assigned by the Director of Marketing.