Digital Marketing Manager

We are on the lookout for a superstar Digital Marketing Manager who can assist immediately with growing our restaurant business.

The ideal Digital Marketing person would be a creative genius, research nerd, who understands technical aspects of marketing, a business-savvy person with great negotiation skills, possesses team management skills and carries a can-do attitude in their back pocket. He or she will have a strong team of 5 team members that will assist in executing strategies.

The candidate would be expected to market and generate leads for restaurants initially, as that is the prime need and then slowly expand into other areas of the business.

Our values are at the heart of all our actions, beginning with a Customer Obsessed mindset, embracing the Founder spirit, and enjoying the Ride. We value our employees’ spirit and attitude more than their skills.

We value honesty and being upfront. That is why we have listed down areas that we will expect you to be comfortable working in. We don’t expect you to be an expert in all areas, but have the willingness, enthusiasm and common sense to learn. This could either be a crash course for you to become a future leader, and a business development guru.

Key Outcomes:

1.     Digital Marketing and Lead Generation for all market segments

2.     Viral content generation

3.     Ability to delegate work to junior staff

4.     SEO and page ranking 

5.     Setting up a pipeline of content

6.     Clearly communicate OKR

Key Responsibilities:

Lead Generation and Prospecting:

• Identify and generate leads for restaurants.
• Apply to prospect opportunities on portals.
• Email campaigns
• Social media marketing

Creative Direction:

• Own the creative brief process, set visual and copy standards,
• Translate audience insights into high‑impact ad concepts, landing pages, and nurture sequences
• A/B‑test creative elements, messaging, and formats to maximize click‑through, lead capture, and cost‑per‑acquisition goals throughout the marketing funnel.
• Map creative to each stage of the buyer journey; monitor campaign metrics in real time, extract creative learnings, and iterate quickly
• turning data into actionable next‑gen concepts that continuously lift lead volume and quality.

Strategic Leadership:

• Craft and execute strategies to achieve lead generation and revenue goals across multiple digital platforms/industries.
• Define clear KPI’s for the team aligned with business targets.
• Allocate and monitor the marketing budget effectively to maximize ROI.

Market Research:

• Dive deep into assigned topics with thorough research.
• Create clear, concise reports and presentations.
• Research Delivery platforms to see how to run a successful campaign.

Marketing:

• Craft and execute killer marketing strategies.
• Manage a team of social media managers and whip up engaging content.
• Analyze marketing data and report on campaign success.
• Write awesome documentation and blogs for our customers

Requirements:

• The Ideal Candidate should first and foremost have reliable Internet and Electricity.
• They should have the following skills and experience:
• At least 2 to 3 years of Digital Marketing/ Lead Generation Experience or similar.

Bachelor’s Degree

Proven Successes: You've had a few wins in life that you can demonstrate.

• Founder’s Spirit.
• Initiative-Taker: Speaks up and takes charge.
• Ability to create user personas
• Independent Worker: Finds work for themselves and the team.
• Outcome-focused: Focuses on outcomes rather than measuring outputs.
• Self-Learner: Confident in independent decision-making and skill acquisition.
• Time Zone Flexibility: Ready to work Australian hours.
• Multi-Domain Flexibility: Ready to tackle various roles.

Soft Skills:

• English Communication: Top-notch verbal and written skills.
• Negotiation Skills
• Technical Writing.
• Stakeholder Management

Technical Skills:

• Technical Report Writing: Stellar writing skills.
• Excel Pro: Skilled in Microsoft Excel.
• SEO/SEM
• Marketing Automation
• Web development basics
• Research Guru: Strong research skills and presentation prowess.
• Back your arguments and action with data and research.

What is in It for You?

• Great Base Salary
• Annual Leave and Sick Leave
• Hybrid Work Model