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Assistant Digital Marketing Manager

SeeBiz PVT LTD specializes in providing a comprehensive SaaS solution for the wholesale business sector, aiming to revolutionize how businesses operate and engage with their customers in the USA. As we continue to grow, we're looking for an Assistant Manager in Digital Marketing with a deep understanding of the digital landscape and the ability to lead our SEO, SMM, PPC, and Content Marketing teams toward achieving our marketing objectives.

Job Summary:

The Assistant Manager - Digital Marketing will work closely with the Digital Marketing Manager and Director to devise and execute effective digital marketing strategies for our SaaS product. This role involves a blend of strategic planning and hands-on execution, requiring a candidate who is not only creative and analytical but also proactive in managing various digital marketing projects.

Key Responsibilities:

Lead the SEO team to optimize our website and content, improving our search engine ranking and driving organic traffic.
Conduct keyword research, website audits, and competitor analysis to identify SEO opportunities.
Collaborate with the content marketing team to ensure SEO best practices are integrated into content creation.
Oversee the SMM team to enhance our presence on social media platforms, engaging with our target audience and building community around our brand.
Develop and implement social media strategies that align with our overall marketing goals, driving awareness and customer engagement.
Monitor social media trends and adapt strategies accordingly.
Manage the PPC team to create and optimize campaigns across various platforms, ensuring efficient ad spend and high ROI.
Analyze campaign performance, making data-driven decisions to adjust bid strategies, ad copy, and targeting criteria.
Work closely with the content and design teams to develop compelling ad visuals and copy that resonate with our target audience.
Guide the content marketing team in creating high-quality, engaging content.
Develop a content strategy that consists of blog posts, whitepapers, case studies, and video content to drive traffic, generate leads, and nurture them through the marketing funnel.
Collaborate with SEO and SMM teams to ensure content is optimized for search engines and effectively promoted through social media channels.
Serve as the primary digital marketing contact for clients, maintaining strong relationships and ensuring continuous communication regarding project progress and results.
Lead the planning, execution, and delivery of digital marketing projects, ensuring they meet client objectives, deadlines, and budgets.
Work closely with clients to understand their digital marketing needs and tailor strategies that align with their goals.
Facilitate cross-functional team collaboration to ensure project milestones are met and deliverables exceed client expectations.
Conduct post-project evaluations to gather insights and feedback, using this information to drive improvements in future project executions and client satisfaction.

Qualifications & Skills:

Technical Skills:

Bachelor's or master's degree in CS, IT, SE, Marketing, Communications, or related field.
5+ years of digital marketing experience, with at least 3 years in a client-facing role or managing digital marketing projects.
Demonstrated ability to manage multiple projects simultaneously, keeping tight deadlines and maintaining high-quality standards.
Strong understanding of digital marketing strategies and how to apply them effectively in different client contexts.
Proficient in project management software (e.g., Asana, Trello, JIRA) and digital marketing tools (e.g., Google Analytics, SEMrush, CRM).

Soft Skills: