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Performance Marketing Specialist

We are looking for a highly motivated and experienced Digital Marketing Specialist to join our team and drive the growth of our online clothing store through performance marketing across various platforms, including Google, Pinterest, Facebook, and Instagram. As a key member of our marketing team, you will be responsible for planning, executing, and optimizing digital marketing campaigns to increase sales and engagement.

Responsibilities:

Develop and implement performance marketing strategies across Google, Pinterest, Facebook, and Instagram to drive targeted traffic, conversions, and revenue for our online store.
Create and manage paid advertising campaigns on Google Ads, Pinterest Ads, Facebook Ads Manager, and Instagram Ads to effectively reach our target audience and achieve campaign objectives.
Conduct keyword research, audience targeting, and ad placement strategies to optimize campaign performance and maximize ROI.
Design compelling ad creatives and write engaging ad copy that resonates with our target audience and drives action.
Monitor campaign performance metrics, analyze data, and provide regular reporting to track progress and identify opportunities for optimization.
Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing to continuously improve campaign effectiveness.
Collaborate with the creative team to develop new ad creatives, landing pages, and other assets to support marketing campaigns.
Work closely with cross-functional teams to ensure alignment and integration of marketing efforts across all channels.
Conduct A/B testing and experimentation to refine strategies and improve campaign performance over time.
Stay informed about competitive landscape and market trends to identify opportunities for growth and innovation.

Requirements:

Minimum of one year of experience in digital marketing or related fields, with a focus on performance marketing and advertising across Google, Pinterest, Facebook, and Instagram.
Proven track record of driving measurable results and achieving KPIs in digital marketing campaigns.
Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Facebook Analytics, and Pinterest Analytics.
Excellent written and verbal communication skills, with the ability to craft compelling ad copy and communicate effectively with cross-functional teams.
Creative thinker with a passion for digital marketing and staying ahead of industry trends.
Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
Experience with e-commerce platforms and understanding of online retail industry trends is a plus.

Join our team and help us take our online clothing store to new heights through innovative digital marketing strategies across Google, Pinterest, and social media platforms!