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Team Lead SEO

Stratedia Website Design

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Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
Make technical recommendations to developers
Add Schema and rich snippets expert
Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
Improve link building portfolio through link-building opportunities
Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
Drive targeted and loyal traffic to a website by community building
Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
Develop and integrate Google My Business Listing marketing strategies
Monitor the algorithms set by the search engines to keep up to date with changes.

Requirements:

A genuine interest in SEO and/or digital marketing
Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
A commitment to keeping your technical skills and knowledge up to date
An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
A good understanding of search engines
An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
A good understanding of PR and how to get the right messages out there
An understanding of how customers search, where they search and why they purchase something online
A good understanding of the wider marketing context
Strong analytical skills for understanding ranking algorithms
Excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
An understanding of, or experience of, HTML coding, and preferably JavaScript and PHP (PHP: Hypertext Preprocessor)
Proficiency in Microsoft Office and an excellent knowledge of Excel
Some experience and knowledge of web hosting.