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Amazon PPC Specialist

Take4Media

卡拉奇，巴基斯坦

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发布 Feb 22, 2023 172 查看

Manage channel marketing calendar for owned channels and campaigns/events; including promotions, new product launches, seasonal campaigns (Prime day, BFCM, so on), new campaign opportunities, and new ads features/functionality Gain alignment and effectively communicate with cross-functional partners. Own creative briefing, providing feedback on creative assets, and ensuring error-free content is loaded on-ads.
Suggest/Implement Day to Day and Monthly budget slabs for campaigns
Development and execution of Storefront upgrades; including creative briefing, cross-functional support & alignment, reporting, and in-store optimizations.
Make sure we adhere all advertisements and storefront policies of content and briefs
Deliver regular business reporting on-site metrics, new launch success, and other ad-hoc analysis as needed
Strategically plan, implement and optimize performance marketing campaigns across Channels
Collaborate with activation team and design teams to develop strategy and creative recommendations to drive business growth
Comfortable with data analysis across a variety of metrics/segments (i.e. search terms, competitors, device, placement, audience, creative) to identify opportunities and cover gaps to increase ROAS and performance
Contribute to forecasts, analyze performance and adjust strategies to deliver against KPIs and targets.
Rigorously optimize through experimentation. Create A/B / multivariate tests to iterate on ad creative, copy, landing page and so forth, to increase customer acquisition, engagement and revenue growth
Provide regular reporting on the performance of campaigns with actionable insights through the analysis of performance data.
Leverage all these insights to develop and execute optimization action plans