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Head of Department - Marketing

The Grand City

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PKR. 150,000 - 200,000/Month

Key Responsibilities:

Strategic Planning & Execution:

Develop and implement comprehensive marketing strategies aligned with the company's objectives.
Oversee the planning and execution of campaigns across digital, traditional, and experiential channels.

Team Leadership:

Lead and manage the marketing team, providing direction, support, and mentorship.
Foster a creative, high-performing, and collaborative work environment.

Brand Management:

Develop and manage the company’s brand identity to ensure consistency across all platforms.
Oversee content creation, ensuring it aligns with brand guidelines and messaging.

Digital Marketing:

Lead the digital marketing strategy, including SEO, SEM, email marketing, social media, and content marketing.
Drive the optimization of digital channels to enhance brand visibility, engagement, and conversions.

Market Research & Analytics:

Conduct regular market research to identify new opportunities and competitive landscape.
Monitor and analyze marketing campaign performance, making adjustments based on data insights.

Collaboration & Stakeholder Management:

Collaborate with senior leadership and other departments to align marketing efforts with business goals.

Budget Management:

Manage the marketing budget, ensuring effective allocation of resources across various marketing initiatives.

Qualifications:

Master's degree in Marketing, Business Administration, or related field.
Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.
Proven track record of developing and executing successful marketing strategies.
Strong leadership, team management, and communication skills.
Expertise in digital marketing tools and platforms (Google Analytics, SEM, SEO, social media tools).
Strong analytical and problem-solving skills, with the ability to make data-driven decisions.