Job description
The Senior Apps Marketing Executive is responsible for developing and executing marketing strategies to drive downloads and engagement for our Google Play apps. The ideal candidate will have a deep understanding of the apps business model, including how to monetize apps through advertising and user acquisition. They will also have experience using Google Ads and Firebase to track and improve user behavior.
Responsibilities
- Develop and execute marketing campaigns across all channels, including search, display, social, and app store optimization (ASO)
- Manage and optimize Google Ads campaigns to achieve target ROAS and CPA
- Use Firebase to track and analyze user behavior, identify trends, and improve app engagement
- Work with the product team to understand user needs and develop marketing campaigns that address those needs
- Collaborate with other marketing teams to create integrated marketing campaigns
- Track and report on campaign performance and ROI
Qualifications
- 5+ years of experience in apps marketing, preferably for Google Play apps
- Strong understanding of the apps business model, including monetization and user acquisition
- Experience using Google Ads and Firebase
- Excellent analytical and problem-solving skills
- Ability to work independently and as part of a team
- Excellent communication and presentation skills
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