Social Media Marketing Expert

We are seeking a creative and results-driven Social Media Marketing Expert to join our team. The ideal candidate will be responsible for developing, implementing, and managing social media strategies to enhance our brand presence, engage our audience, and drive business growth. You will work closely with the marketing team to create compelling content, analyze performance metrics, and stay ahead of social media trends.

Key Responsibilities:

Develop and implement comprehensive social media strategies aligned with the company’s goals.
Identify target audiences and tailor content to resonate with them.
Create and schedule engaging content (text, images, videos, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Collaborate with graphic designers, photographers, and videographers to produce high-quality content.
Monitor and respond to comments, messages, and mentions to foster community engagement.
Build and maintain relationships with followers, influencers, and brand advocates.
Track, analyze, and report on key performance indicators (KPIs) such as engagement, reach, clicks, and conversions.
Use insights to optimize strategies and improve ROI.
Plan and execute paid social media campaigns, including budget management and performance tracking.
A/B test campaigns to maximize effectiveness.
Stay updated on the latest social media trends, tools, and best practices.
Propose innovative ideas to keep the brand relevant and competitive.
Work closely with the marketing, sales, and product teams to ensure cohesive messaging across all channels.
Coordinate with influencers and partners for collaborations and promotions.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Marketing Expert or similar role.
Proficiency in social media platforms, analytics tools (Google Analytics, Hootsuite, Buffer), and advertising platforms (Facebook Ads Manager).
Strong understanding of SEO, keyword research, and content marketing.
Exceptional written and verbal communication skills.
Creative mindset with the ability to generate fresh ideas.
Strong analytical skills and attention to detail.
Ability to work independently and manage multiple projects simultaneously.

Competitive salary and performance-based increments will be offered.