Ad Operations Manager

Careem is building the Everything App to simplify everyday life across the Middle East by enabling seamless transportation, food and grocery ordering, payments, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers. Operating in over 70 cities across 10 countries, from Morocco to Pakistan, Careem is dedicated to improving lives and fostering a vibrant platform for regional talent and entrepreneurs. As an Ad Operations Manager based in Karachi, you will play a crucial role in executing high-quality advertising campaigns on the Careem platform. This hands-on position involves managing the full campaign lifecycle—from trafficking and setup to monitoring, optimization, and reporting—while working closely with product, analytics, commercial, and engineering teams to maximize value for both advertisers and users.

Key Responsibilities
- Manage end-to-end campaign setup, ensuring accurate configuration of targeting, placements, creative assets, and schedules according to campaign agreements.
- Monitor daily delivery metrics and proactively address issues related to pacing, creative approvals, or platform discrepancies.
- Recommend and implement optimizations based on performance data, including adjustments to placements, targeting criteria, and timing to improve engagement.
- Act as the primary liaison between Sales, Product, Engineering, and Analytics teams to ensure smooth and timely campaign activations.
- Generate detailed post-campaign performance reports highlighting key metrics such as impressions, clicks, CTR, CPC, CPM, and overall effectiveness.
- Collaborate with Data and BI teams to automate routine reports and enhance the accuracy and accessibility of campaign data.
- Continuously improve operational workflows by identifying bottlenecks and updating standard operating procedures related to quality assurance, campaign setup, and troubleshooting.
- Validate inventory and capacity for priority campaigns, supporting commercial planning and forecasting efforts.
- Escalate delivery risks promptly and coordinate cross-functionally to resolve issues before they impact campaign performance.

Required Qualifications
- Bachelor’s degree in Engineering, Business, Marketing, or a related field.
- 3 to 6 years of experience in ad operations, campaign management, or digital media trafficking.
- Proficiency with ad serving platforms such as Google Ad Manager and Facebook Ads Manager, along with campaign performance tools.
- Advanced skills in Excel or Google Sheets; experience with Looker or Tableau is a plus.
- Strong attention to detail, organizational skills, and excellent project management capabilities.
- Ability to multitask and maintain a solutions-oriented approach under pressure.
- Solid understanding of advertising metrics and pacing logic.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse teams.

Preferred Qualifications and Benefits
Careem offers a dynamic and inclusive work environment where employees can make a meaningful impact while advancing their careers. Full-time team members benefit from a hybrid work schedule with four days in the office and one day remote per week, plus the flexibility to work remotely from any country for up to 30 days annually. For individual contributor roles in technology, the remote arrangement is two days in the office and three days from home. Employees enjoy unlimited vacation days, comprehensive healthcare coverage, and fitness reimbursements for gym memberships and training classes. Careem is committed to equal employment opportunity and fosters a workplace free from discrimination, supporting diversity and inclusion at all levels.