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The project involves the marketing of affordable housing units, including apartments and townhouses ranging from 3.5 to 5 marlas, available in both single and double-storey configurations.
Scope of Work
- The selected consultant will be responsible for:
- Preparing a detailed and structured Sales & Marketing Plan for AMC’s new product category.
- Developing effective marketing strategies aligned with the target audience profile.
- Proposing promotional activities, sales channels, and campaign ideas tailored to the real estate sector.
- Suggesting relevant marketing tools (digital & traditional), outreach tactics, and branding guidelines.
- Creating a lead generation and conversion roadmap.
- Recommending realistic KPIs and monitoring strategies for campaign effectiveness.
- Presenting all content in a polished, professional format with supporting visuals, where applicable.
Deliverables
- A comprehensive, investor-grade Sales & Marketing Plan (approx. 75–100 pages).
- Executive summary, strategic analysis, detailed marketing roadmap, sales funnel, and brand positioning.
- PowerPoint summary presentation.
- All key inputs including product details, pricing, and audience data will be provided by AMC.
Eligibility Criteria
- Proven experience in writing marketing or sales strategies for real estate or related sectors.
- Portfolio of similar proposals/plans (preferably shared at the time of application).
- Strong knowledge of both traditional and digital marketing tools and platforms.
- Excellent written communication and presentation skills.
- Ability to deliver within tight timelines.
*Note:* "Consultancy of up to 2 months can be done parallel to a full-time job."
Ansaar Management Company (Pvt) Limited
Ansaar Management Company (AMC) is a private developer & project management company committed to providing affordable, quality housing to the lower-income segments of the Pakistani population. AMC aims to provide housing solutions by building sustainable communities. AMCs business approach & emphasis on comprehensive community development plans work to increase access to formal credit and create a self-sustaining, empowered community.
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