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We are seeking an experienced and creative Social Media Marketing Manager to join our dynamic team. In this role, you will oversee all aspects of our social media presence, driving brand awareness, customer engagement, and lead generation. You will collaborate with cross-functional teams to craft compelling campaigns that align with our brand voice and marketing objectives.
Key Responsibilities:
Strategy Development and Execution:
- Develop and implement comprehensive social media strategies to achieve business objectives.
- Identify target audiences and create tailored campaigns for maximum engagement.
- Stay updated on industry trends, platform updates, and emerging technologies.
Content Creation and Management:
- Oversee the creation and curation of high-quality, engaging content (graphics, videos, and copy).
- Manage content calendars to ensure a consistent and cohesive brand message.
- Collaborate with designers, writers, and other team members to produce content.
Platform Management:
- Manage daily operations of social media platforms.
- Schedule and publish posts, ensuring optimal timing for engagement.
- Monitor and respond to audience interactions in a timely and professional manner.
Performance Analysis:
- Track, analyze, and report on key metrics (e.g., engagement rates, reach, conversions).
- Use analytics tools to measure campaign effectiveness and ROI.
- Provide actionable insights and recommendations for continuous improvement.
Advertising Campaigns:
- Plan and execute paid social media advertising campaigns.
- Optimize budgets and ad performance to maximize ROI.
- A/B test creatives, copy, and targeting strategies.
Community Engagement:
- Build and nurture an active online community by fostering meaningful interactions.
- Address customer inquiries and feedback on social platforms.
Collaboration and Leadership:
- Work closely with marketing, sales, and product teams to align social media strategies with business goals.
- Train and mentor junior social media team members as needed.
Crisis Management:
- Manage and resolve social media crises promptly and professionally.
- Maintain a positive brand image in challenging situations.
Requirements:
Experience: 5 years of proven experience in social media marketing.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Technical Skills:
- Proficiency in social media management tools.
- Hands-on experience with advertising platforms.
- Knowledge of analytics tools (e.g., Google Analytics, social platform insights).
- Basic graphic design and video editing skills are a plus.
Soft Skills:
- Strong communication and interpersonal skills.
- Exceptional creativity with attention to detail.
- Ability to handle multiple projects and meet tight deadlines.
Skills
Job Details
Anwar Khawaja Industries Pvt Ltd
Anwar Khawaja Industries was incorporated as private limited company in 1964 and took over the existing business of Anwar Khawaja and sons founded by Mr. Muhammad Anwar Khawaja (late) since 1952 for the manufacturing of footballs. Anwar Khawaja Industries is engaged in the business of manufacturing and export of Soccer Balls, Rubber Bladders, Sports Wears and Sports Protective Equipments carried out in three manufacturing sites. Since its inception, the company remains in the hunt of latest technology and engaged in research and development to produce best quality products. The first important milestone was reached in 1966, when company developed pre-stretched leather balls and became the first manufacturer of pre-stretched leather balls in Pakistan. The company developed it own brand “Double Star which was approved by FIFA in 1967 and was the first FIFA approved ball from Pakistan. Double Star remained a symbol of quality for decades. In 1976, Select Sports A/S of Denmark entered into an enduring business association with Anwar Khawaja Industries and transferred necessary technology for making artificial leather balls, which by that time had almost replaced the natural leather balls. Since 1976, Anwar Khawaja Industries and Select Sports A/s, Denmark have a unique relationship rarely seen in todays business world. The company is producing balls exclusively for Select Sports, Denmark and at the same time whatever Select is marketing is produced by Anwar Khawaja Industries. It is however pertinent to mention here that there has never been a written agreement among these two organizations in this regard. The company is supplying more than 2.5 million balls annually to Select Sports and its customers world wide including Europe and America and has the capacity to produce 10,000 balls per day. Protective Gears. In 1983, the company diversified its operations and started making Protective Gears such as Leg guards, Chest Guards, Arm Guards and Gloves for Hockey and Cricket to cope with the demand of various customers. Presently, the company is producing protective equipments for TK Hockey Germany, Grays of Cambridge England and other customers world wide. In 1991, the company established a Garments Unit to produce quality sports wears primarily for its own existing customers. The company is producing complete range of sports wears which includes shorts, shirts, skirts, trousers and jackets in knitted and woven fabrics. The company has presently installed around 150 stitching and allied machines. The company has also two in-house latest embroidery machines and all kind of printing facilities. Presently, company is producing sports wears for TK Hockey Equipment Germany and its customers worldwide including Europe, America, Australia, Africa and Asia, Grays of Cambridge England and its world wide customers, Morrant Group England, Roll Sports Spain, Select Sports Denmark and Derbystar Germany. Rubber Bladders In 1997, to strengthen the quality base for footballs, the company established a rubber unit for the manufacture of rubber latex bladders and rubber sheets. Presently, the entire production of rubber unit is being utilized by football unit. ISO 9000 Certification The companys quality system is certified by DET NORSKE VERITAS (DNV) Netherlands in conformance with ISO 9000 quality standard since 1999. Social Compliance Certification The company is certified by Fairtrade Labeling Organization (FLO) since 2004 for its social compliance standards
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