Digital Marketing Manager

Commco Holdings Private Limited

Lahore , Pakistan

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Posted Apr 18, 2025 114 views Report Job

We are seeking a highly skilled Digital Marketing Manager (DMM) specializing in Meta Ads (Facebook & Instagram, etc.) to lead our paid media strategy. The ideal candidate should have expertise in Google Ads, performance marketing, and customer retargeting to drive acquisition, retention, and revenue growth. DMM will be responsible for executing and optimizing paid media campaigns, analyzing data, and scaling campaigns while maintaining a cost-effective acquisition strategy.

Duties & Responsibilities

1 Develop, execute, and optimize high-performance ad campaigns across Facebook & Instagram;

2 Continuously refine targeting, creative, and bidding strategies to maximize ROAS;

3 Implement and manage lookalike audiences, custom audiences, and retargeting strategies;

4 Create and manage Google Search, Display, and YouTube Ads to complement Meta campaigns;

5 A/B test ad creatives, copy, and landing pages to improve conversion rates;

6 Analyze attribution models and track customer journeys across platforms;

7 Implement data-driven remarketing campaigns using CRM and first-party data;

8 Work closely with creative and content teams to develop engaging ad creatives.

9 Track, measure, and report on campaign performance;

10 Leverage Google Analytics, Meta Business Suite, and third-party tracking tools for deep insights;

11 Optimize campaigns based on data insights, ensuring cost-efficient growth;

12 Allocate and manage advertising budgets efficiently across platforms;

13 Identify new growth opportunities in paid media and implement test-and-learn strategies;

14 Stay ahead of industry trends, algorithm updates, and best practices;

Qualifications & Experience

BBA or MBA in Marketing
Minimum of 5+ years of hands-on experience as a digital marketer or in a similar capacity

Skills, Knowledge & Competencies

Proven track record in performance marketing, customer acquisition, and retargeting.
Strong analytical skills with expertise in Google Analytics, Meta Business Suite, and attribution models.
Ability to create, analyze, and optimize A/B tests for continuous improvement.
Strong understanding of funnel optimization and customer behavior analytics.
Excellent communication skills and ability to collaborate with cross-functional teams.
Candidates must provide case studies demonstrating past success in Meta Ads & Google Ads.
Strong preference for candidates who have scaled ad budgets efficiently while maintaining low CAC.

Skills

Performance Marketing Google Ads Planning Meta Analysis Apparel Development Knowledge

Job Details

Industry:

E-Commerce / E- Business

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

PIA Society, Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

5 Years

Apply Before:

May 19, 2025

Posting Date:

Apr 18, 2025

Commco Holdings Private Limited

E-Commerce / E- Business · 11-50 employees - Lahore

At COMMCO Holdings Private Limited, we are redefining the future of e-commerce by merging wellness and technology to create innovative, high-performance brands. With a vision to become a global leader in consumer innovation, we craft meaningful products that inspire healthier lifestyles, empower self-care, and revolutionize well-being. Our diverse portfolio spans skincare, supplements, homecare, fashion, and immersive technology, ensuring that every product is scientifically backed, thoughtfully designed, and built to enhance everyday living. By embracing cutting-edge advancements and customer-centric solutions, we are committed to delivering excellence, fostering growth, and driving positive change in the way people experience wellness. At COMMCO, we are not just building brands—we are reshaping the e-commerce landscape, making wellness smarter, more accessible, and deeply integrated into modern lifestyles.