Business Development Officer

This role requires a strong focus on expanding the company’s client base and increasing revenue through both relationship-building and direct field marketing initiatives. The ideal candidate will have prior experience in the recruitment sector combined with a solid background in field marketing to effectively identify new opportunities, promote the company's services, and build strategic partnerships.

Key Responsibilities:

Client Acquisition & Relationship Management:

Identify, target, and develop new business opportunities within the recruitment sector.
Build and maintain strong, long-lasting relationships with potential and existing clients.
Regularly meet with key clients to understand their recruitment needs and offer tailored solutions.
Negotiate contracts and close deals to secure new business.

Field Marketing & Brand Promotion:

Develop and implement field marketing strategies to increase the company’s visibility and attract new clients.
Organize and attend industry events, job fairs, and networking sessions to promote the company’s recruitment services.
Leverage on-the-ground marketing tactics such as direct mail campaigns, local advertising, and partnerships with local businesses.
Utilize a data-driven approach to measure the success of field marketing efforts and adjust strategies as needed.

Market Research & Competitor Analysis:

Conduct research to identify market trends, competitor activities, and new opportunities within the recruitment industry.
Prepare reports on market conditions, customer feedback, and sales progress to inform management strategies.

Sales & Lead Generation:

Generate leads and set up meetings with potential clients through cold calling, direct outreach, and networking.
Qualify leads and manage the sales pipeline to ensure consistent revenue growth.
Present the company's recruitment solutions to potential clients in an engaging and professional manner.

Collaboration with Internal Teams:

Work closely with the recruitment team to ensure a seamless process from client acquisition to candidate placement.
Provide regular feedback to marketing and recruitment teams to refine services and improve offerings based on client needs.

Reporting & Performance Monitoring:

Track and report on sales activities, client engagements, and marketing performance.
Set sales targets and work to achieve or exceed monthly/quarterly goals.

Key Skills and Qualifications:

Proven experience in business development, sales, or marketing within the recruitment industry.
Strong field marketing background, with experience in organizing and executing local campaigns and events.
Excellent communication, negotiation, and interpersonal skills.
Ability to build strong relationships with clients, candidates, and internal teams.
Self-motivated, results-driven, and able to work independently in a fast-paced environment.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Proficient in using CRM software and other sales/marketing tools.
A bachelor’s degree in Business, Marketing, or related field is preferred.

Working Conditions:

Field-based role with frequent client meetings, events, and travel within the designated territory.
Flexibility to work some evenings or weekends as needed for client meetings or events.
This position offers a dynamic, fast-paced environment where you will have the opportunity to make a tangible impact on the company’s growth and success within the recruitment industry.