Social Media Marketing Manager

We are seeking a dynamic and experienced Social Media Marketing Manager with expertise in Meta (Facebook/Instagram) and Google Ads. The ideal candidate will have 2-5 years of industry experience and a proven track record of delivering successful digital marketing campaigns and generating high-quality leads. This role requires a strategic thinker who can manage, optimize, and scale paid advertising efforts while aligning with the academy's goals of bridging academia and industry.

Key Responsibilities:

Campaign Strategy and Execution:

Develop, implement, and manage paid advertising campaigns on Meta platforms (Facebook and Instagram) and Google Ads.
Conduct in-depth keyword research, audience segmentation, and A/B testing to optimize ad performance.

Lead Generation:

Design and execute lead-generation strategies to attract and convert potential students and industry partners.
Optimize landing pages, forms, and ad content to maximize conversions and ensure quality leads.
Collaborate with the admissions and sales teams to align marketing efforts with enrollment goals.
Performance Analysis and Reporting:
Monitor campaign metrics (CTR, CPC, ROI, and conversion rates) and provide regular performance reports.
Use analytics tools to measure the effectiveness of campaigns and recommend improvements.

Content Collaboration:

Work with the content team to create compelling ad copy, visuals, and landing pages tailored for lead generation.
Ensure all campaigns align with brand guidelines and the academy’s mission.

Budget Management:

Plan and manage advertising budgets to maximize ROI.
Track spending and ensure campaigns remain within budget constraints.

Industry Trends and Innovation:

Stay updated with the latest trends, updates, and best practices in Meta and Google advertising.
Experiment with new tools, formats, and platforms to keep campaigns innovative and effective.

Team Collaboration:

Collaborate with cross-functional teams to support marketing goals.
Mentor junior team members and share expertise on paid marketing strategies.

Key Qualifications:

Education: Bachelor’s degree in Marketing, Digital Media, or a related field.
Experience: 2-5 years of hands-on experience in Meta (Facebook/Instagram) and Google Ads campaign management with a strong focus on lead generation.
Portfolio: Demonstrated success in executing and optimizing paid campaigns, particularly those focused on lead generation (portfolio required).

Skills:

Proficiency in Meta Ads Manager and Google Ads platform.
Strong analytical skills with experience in Google Analytics and other tracking tools.
Creative problem-solving abilities and attention to detail.
Excellent communication and teamwork skills.

Preferred Qualifications:

Certification in Google Ads and/or Meta Blueprint.
Experience with additional platforms like LinkedIn Ads or TikTok Ads.
Knowledge of SEO and content marketing strategies.

What We Offer:

A collaborative and innovative work environment.
Opportunities for professional growth and skill development.
Competitive salary and benefits package.

Skills

Google Analytics Google Ads Planning Google Ads Meta Ads

Job Details

Industry:

Services

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Rawalpindi, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

marketing media or related fild

Career Level:

Experienced Professional

Experience:

2 Years - 5 Years

Apply Before:

Jan 12, 2025

Posting Date:

Dec 11, 2024

DMark

Services · 11-50 employees - Rawalpindi

Dmark Private Limited is a dynamic digital content creation agency on Main Murree Road, Rahmanabad, Rawalpindi. Our dedicated team produces authentic, research-based content across various fields. We foster a learning environment that promotes personal and professional growth, ensuring our content stays innovative and relevant. At Dmark, we are committed to excellence and creativity in the digital content industry.