Social Media / Ads Expert

The Social Media Ads Expert will be responsible for designing, implementing, and managing effective advertising campaigns across various social media platforms. The ideal candidate will possess a deep understanding of digital marketing trends, ad platforms, and campaign analytics, coupled with a creative approach to boosting brand awareness and conversions.

Key Responsibilities

Plan, created, and managed paid advertising campaigns on major social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
Develop and optimize ad creatives and copy to align with brand voice and campaign goals.
Monitor and analyze the performance of social media ad campaigns, adjusting strategies to maximize ROI and meet KPIs.
Conduct audience research and segmentation to target ads effectively.
Collaborate with the marketing team to align social media advertising efforts with overall brand strategy and promotional calendar.
Utilize A/B testing methods to improve ad performance and campaign outcomes.
Prepare and present detailed performance reports, identifying key insights and areas for improvement.
Stay updated with the latest trends, algorithms, and best practices in social media advertising to ensure cutting-edge strategies.
Manage ad budgets efficiently and propose allocation strategies to achieve the best outcomes.
Work closely with design and content teams to ensure high-quality visuals and ad content.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field.
2+ years of proven experience in managing social media ad campaigns.
Proficiency in ad management tools such as Facebook Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
Strong analytical skills with experience in using data to drive decision-making and campaign adjustments.
Excellent communication and collaboration skills.
Creative mindset with a keen eye for engaging ad content and design.
Ability to multitask and manage multiple campaigns simultaneously.
Knowledge of performance tracking tools like Google Analytics is a plus.

Preferred: