1. Conduct market research and competitive analysis to identify target audiences, market opportunities, and challenges.
2. Develop and execute integrated marketing campaigns across various channels, including digital, social media, email, content marketing, public relations, and traditional media.
3. Track campaign performance, analyze results, and make data-driven adjustments to optimize campaigns.
4. Track and analyze marketing expenses to ensure ROI.
5. Stay current on industry trends, competitor activities, and consumer behavior.
6. Contribute to the development and maintenance of the brand identity and messaging.
7. Ensure brand consistency across all marketing channels.
8. Develop and execute content marketing strategies, including blog posts, articles, white papers, and social media content.
9. Manage the creation and distribution of high-quality content.
10. Manage marketing projects from inception to completion, ensuring projects are delivered on time and within budget.
11. Collaborate with cross-functional teams to ensure successful project execution.
Qualifications:
1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Proven experience developing and executing successful marketing campaigns.
3. Strong analytical and problem-solving skills.
4. Excellent written and verbal communication skills.
5. Proficiency in marketing automation tools (e.g., HubSpot).
6. Strong project management and organizational skills.
7. Ability to work independently and as part of a team.
'ibex.' is is a public listed company on Nasdaq. We are a people-helping company, inspired to bring about a global change in an otherwise dulled out technological world. Headquartered in Washington, D.C., ibex. has delivery locations across 30 sites in 8 countries and maintains a network of over 25,000+ employees. With its CLX platform, the company’s solutions range from handling 138 million customer interactions yearly for its clients from onshore, offshore and near-shore locations, to acquiring new customers for its clients that add $2.3 billion yearly in lifetime revenues, to deploying its Clear view platform that helps brands manage and optimize their customer experience. Emerging with its client-driven and customer-inspired approach, ibex. Pakistan has achieved the #1 Market Position in delivering the end-to-end customer experience journey to fortune 500 companies. We are among the fastest growing geographical location of ibex currently employing 6500+ employees operating from 8 centers in 3 major cities; Karachi, Lahore, and Islamabad. We offer permanent and contractual job opportunities with internal growth opportunities to striving individuals. We have among the highest female ratio and fresh graduate hiring across the industries. Our mantra is we don’t create jobs we make careers!