Posted Sep 17, 2023 227 views
As a Digital Marketing Manager specializing in Infobay (SMC PVT.) Ltd , you will play a pivotal role in shaping our digital presence and enhancing our brand's visibility in the competitive real estate market. Your creative strategies and digital expertise will be instrumental in reaching our business objectives and captivating potential buyers, tenants, and investors.
Key Responsibilities:
Digital Strategy Development:
- Create and implement innovative digital marketing strategies tailored to the real estate industry, considering target audiences, property types, and market trends.
- Define clear objectives for online campaigns and develop KPIs to measure their success.
Paid Advertising:
- Strategize and oversee paid digital advertising campaigns (Google Ads, social media ads, etc.) to generate leads and amplify brand awareness.
- Continuously monitor ad performance, adjust strategies as needed, and efficiently manage budget allocation.
Email Marketing:
- Create and execute targeted email campaigns to nurture leads, promote properties, and engage with potential buyers and investors.
- Develop strategies for expanding and segmenting the email subscriber list.
Analytics and Reporting:
- Regularly monitor and analyze website and campaign performance using tools like Google Analytics, providing valuable reports and insights to stakeholders.
- Leverage data-driven insights to make informed decisions and optimize ongoing campaigns.
Lead Generation and Conversion:
- Implement strategies to capture and convert leads through effective landing pages, lead magnets, and compelling calls-to-action.
- Collaborate closely with sales teams to ensure seamless lead handoff and follow-up.
Market Research:
- Stay updated on real estate market trends, monitor competitors' activities, and remain informed about digital marketing advancements within the industry.
- Identify new opportunities and recommend adjustments to marketing strategies as needed.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field (Masters preferred).
- Proven experience in digital marketing, with a focus on real estate or related industries.
- In-depth knowledge of SEO, SEM, social media platforms, email marketing, and online advertising.
- Familiarity with real estate trends and terminology.
- Strong analytical skills and experience using digital marketing analytics tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively, manage multiple projects, and meet deadlines.
- Creative mindset with a passion for staying up-to-date with digital marketing trends.
If you are ready to take your career in digital marketing to the next level and contribute to the growth and success of a prominent real estate company, we encourage you to apply today.
Job Details
Infobay (SMC PVT.) Ltd.
We are a dynamic and innovative marketing media agency dedicated to driving results for businesses of all sizes. Our passion lies in crafting compelling digital marketing strategies that leave a lasting impact on our clients' brands. With a team of creative masterminds, data-driven analysts, and tech-savvy enthusiasts, we deliver cutting-edge solutions tailored to meet your specific needs. From social media management and content creation to SEO optimization and paid advertising, we've got your marketing needs covered. Our success is measured by the success of our clients. We thrive on building strong partnerships and achieving exceptional results. Join us on this journey, and let's take your brand to new heights together.
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