Digital Marketing Specialist

Institute of Innovation and Professional Development (IIPD)

Lahore , Pakistan

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We’re hiring a sharp, creative, and results-driven Digital Marketing Specialist with a strong background in the training or service industry. The candidate should be a pro in managing Google Ads, Meta (Facebook/Instagram) Ads, SEO, and social media marketing to drive leads, boost visibility, and support institutional growth.

Key Responsibilities

Paid Ads Management

Plan, create, and manage Meta (Facebook/Instagram) and Google Ads campaigns focused on lead generation and brand visibility.
Optimize campaign performance through A/B testing, audience segmentation, and conversion tracking.
Monitor ad budgets, bids, and performance metrics to ensure high ROI.
Prepare and present campaign performance reports, including key KPIs such as CTR, CPL, and ROAS.

SEO & Website Management

Implement on-page and off-page SEO strategies to improve website rankings and increase organic traffic.
Conduct regular SEO audits and improve technical SEO and UX performance of the company website.
Collaborate with web developers to optimize site structure, speed, and content layout for better SEO performance.

Social Media & Content Marketing

Develop and maintain content calendars across LinkedIn, Facebook, Instagram, and YouTube.
Create engaging, branded content including posts, visuals, captions, and CTAs using tools like Canva.
Launch and manage engagement campaigns to increase brand awareness and build a loyal community.

Analytics & Reporting

Track and analyze performance metrics using Google Analytics, Meta Insights, and CRM dashboards.
Provide actionable insights and adjust marketing strategies based on data and business objectives.

Requirements

3–5 years of proven experience in digital marketing, preferably within the training, education, or service sectors.
Demonstrated success in running high-performing Google & Meta Ads campaigns with measurable ROI.
Strong knowledge of SEO tools such as Ahrefs, SEMrush, Google Search Console, and keyword strategy.
Hands-on experience with Canva, Meta Business Suite, WordPress (basic level), and email marketing platforms.
Strong analytical mindset with creative problem-solving skills.
Excellent communication, content creation, and time management abilities