Job Summary
We are seeking a detail-oriented and proactive SEO Specialist to join our team. The ideal candidate will be responsible for developing and executing effective link-building strategies, conducting comprehensive keyword and competitor research, and collaborating closely with development teams to optimize website performance. This role requires a strong understanding of search engine algorithms, e-commerce SEO techniques, and the ability to stay current with industry trends. The successful candidate will play a crucial role in enhancing our online presence and driving organic traffic through strategic SEO initiatives.
Key Responsibilities
- Identify and analyze relevant blogs and websites to create high-quality backlinks that enhance domain authority and search rankings.
- Conduct thorough market and competitor analysis to uncover new link-building opportunities and stay ahead in the SEO landscape.
- Perform continuous keyword research to discover new keyword opportunities and expand existing keyword lists, ensuring alignment with business goals.
- Execute comprehensive site audits and backlink analyses to identify areas for improvement and monitor backlink profiles.
- Carry out competitor research and analysis to benchmark performance and inform SEO strategies.
- Collaborate effectively with internal development teams to implement SEO best practices across websites, ensuring technical and content optimizations are aligned.
- Recommend strategic modifications to site architecture, content, internal linking, and other on-page elements to improve SEO outcomes for targeted keywords.
- Apply specialized SEO knowledge within e-commerce environments to optimize product listings, category pages, and overall site structure.
- Maintain a deep understanding of search engine algorithms and ranking factors to adapt strategies accordingly.
- Stay informed about the latest SEO trends, algorithm updates, and industry best practices to continuously refine SEO tactics.
- Utilize industry-standard SEO tools such as Ahrefs, Semrush, and others to support research, analysis, and reporting.
- Demonstrate proficiency with Google Analytics, Google Search Console, and keep abreast of Google’s algorithm updates.
- Exhibit enthusiasm and resilience, maintaining productivity and quality under pressure.
Required Qualifications
- Proven experience in SEO with a strong focus on link-building, keyword research, and competitor analysis.
- Solid understanding of search engine algorithms and ranking methodologies.
- Hands-on experience with SEO tools including Ahrefs, Semrush, Google Analytics, and Search Console.
- Ability to conduct detailed site audits and backlink analysis.
- Familiarity with e-commerce SEO strategies and best practices.
- Strong analytical skills with the ability to interpret data and translate insights into actionable SEO strategies.
- Excellent collaboration skills to work effectively with cross-functional teams, particularly development teams.
- Ability to manage multiple tasks efficiently and work well under pressure.
- Up-to-date knowledge of SEO trends, Google algorithm changes, and industry standards.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional experience in technical SEO, content marketing, or digital marketing analytics will be highly valued. We offer a dynamic work environment where continuous learning and professional growth are encouraged. The role provides the opportunity to work with cutting-edge SEO tools and techniques, contributing directly to the company’s online growth and success.
If you are passionate about SEO and eager to make a significant impact through innovative strategies and collaboration, we encourage you to apply.