Assistant Manager Leasing

Job Summary
We are seeking a dynamic and results-driven Digital Marketing and Leasing Coordinator to lead the development and execution of innovative marketing strategies for our company’s website, social media platforms, and retail leasing operations. This role combines digital marketing expertise with hands-on leasing responsibilities, focusing on Shops and Kiosks within the mall. The ideal candidate will drive digital traffic, increase footfall, and manage the leasing process while collaborating closely with internal teams and external partners to maximize marketing effectiveness.

Key Responsibilities
- Plan, implement, and oversee comprehensive digital marketing strategies across the company website and social media channels to enhance brand visibility and engagement.
- Manage the leasing process for Shops and Kiosks, including preparing lease agreements, presenting retail spaces to prospective clients, and professionally negotiating lease terms.
- Collaborate with the Head of Leasing to coordinate and schedule marketing activities aligned with leasing goals.
- Conduct thorough market research to analyze economic indicators, customer needs, and competitor activities, using insights to develop targeted marketing strategies.
- Develop and execute digital campaigns encompassing web, SEO/SEM, database marketing, email marketing, social media, and display advertising to drive traffic and increase footfall.
- Utilize SEO tools such as Google Analytics and Marketing SEO to monitor campaign performance and optimize digital marketing efforts.
- Research and apply the latest market trends and relevant keywords to maintain a competitive edge in digital marketing initiatives.
- Design, build, and maintain the company’s social media presence, ensuring consistent branding and engaging content across platforms.
- Liaise effectively with internal teams and external partners to coordinate marketing efforts and maximize overall impact.
- Plan, order, and procure marketing materials and media resources, adhering to policy and budget guidelines to ensure timely and high-quality delivery.
- Use basic graphic editing software, including CorelDraw and Photoshop, to create or modify marketing posts, brochures, and other promotional materials.
- Maintain clear and professional communication with clients and affiliate partners to foster strong business relationships.

Required Qualifications
- Proven experience in digital marketing, including SEO/SEM, social media management, and email marketing campaigns.
- Strong understanding of leasing processes, particularly in retail environments such as malls, including lease agreement preparation and client presentations.
- Proficiency in using SEO tools like Google Analytics and Marketing SEO for campaign analysis and optimization.
- Ability to conduct detailed market research and translate findings into actionable marketing strategies.
- Skilled in graphic design basics with experience using CorelDraw and Photoshop for content creation.
- Excellent communication and interpersonal skills to effectively engage with clients, partners, and internal teams.
- Strong organizational skills with the ability to manage multiple projects, coordinate schedules, and meet deadlines within budget constraints.

Preferred Qualifications and Benefits
- Experience working in retail leasing or commercial real estate marketing is highly advantageous.
- Familiarity with database marketing and display advertising platforms.
- A creative mindset with a passion for digital innovation and continuous learning in marketing trends.
- Opportunity to work in a collaborative environment with career growth potential.
- Access to professional development resources and exposure to diverse marketing and leasing activities.

This role offers a unique blend of digital marketing and leasing responsibilities, ideal for candidates looking to leverage their marketing expertise while gaining hands-on experience in retail leasing operations. If you are proactive, detail-oriented, and driven to achieve measurable results, we encourage you to apply.