PR and Marketing Executive

Job Summary
We are seeking a dynamic Digital Marketing Coordinator to support the development and execution of comprehensive digital marketing strategies aimed at increasing brand awareness, engagement, and lead generation. This role involves creating compelling content, managing social media platforms, conducting market research, and assisting with event planning. The ideal candidate will work closely with cross-functional teams and senior management to ensure cohesive marketing efforts that deliver measurable results.

Key Responsibilities
Assist in crafting and implementing digital marketing strategies that align with organizational goals, focusing on brand visibility and lead acquisition. Conduct thorough market research and competitor analysis to uncover emerging trends and new opportunities that can enhance campaign effectiveness.

Create and curate high-quality, visually engaging content tailored for diverse digital channels, including social media, websites, email marketing, and paid advertising campaigns. Collaborate with designers, writers, and other creative professionals to ensure all content reflects the brand’s voice and messaging consistently.

Manage and maintain social media profiles by scheduling posts, engaging with the audience through comments, and monitoring platform performance. Develop and execute targeted social media advertising campaigns to maximize reach and engagement within key demographics.

Utilize analytics tools such as Google Analytics and Meta Ads Manager to track and evaluate the performance of digital marketing initiatives. Generate detailed reports on key performance indicators and provide actionable recommendations to optimize future campaigns.

Support the management of the digital marketing budget, ensuring all campaigns and exhibitions are cost-effective and deliver a positive return on investment (ROI).

Plan and coordinate public relations events, including press conferences, product launches, and promotional activities. Oversee event logistics, manage invitations, and facilitate media attendance to maximize exposure. Prepare and distribute event materials and press kits to support successful event execution.

Collaborate closely with marketing, design, and operations teams to ensure all campaigns are integrated and effective. Provide creative input and assist senior managers in strategy implementation to drive continuous improvement.

Required Qualifications
Strong communication skills, both written and verbal, with the ability to engage diverse audiences effectively. Proven ability to create visually appealing and engaging digital content across multiple platforms.

Proficiency in digital marketing tools and platforms, including Google Analytics and Meta Ads Manager, with experience in social media management and advertising. Demonstrated competence in event planning and execution, managing logistics and media relations efficiently.

Analytical mindset with the ability to monitor campaign performance, interpret data, and derive actionable insights for optimization. Excellent team collaboration skills and the ability to coordinate cross-functionally to achieve shared objectives.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with prior experience in a fast-paced marketing environment and familiarity with additional digital marketing tools will be highly valued. Opportunities for professional growth and involvement in diverse marketing projects are available.

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This role offers a unique opportunity to contribute to a growing brand’s digital presence while developing a broad skill set in marketing strategy, content creation, analytics, and event management. If you are a motivated, creative professional eager to make an impact, we encourage you to apply.