Digital Growth Manager-Onsite

Job Summary
We are seeking a skilled Digital Marketing Specialist to plan, execute, and optimize performance-driven campaigns aimed at lead generation and maximizing ROI. The ideal candidate will have a strong background in managing digital advertising across multiple platforms, developing conversion funnels, and leveraging data analytics to enhance campaign effectiveness. This role requires close collaboration with the sales team to ensure marketing strategies align with revenue goals and support the sales pipeline through targeted email marketing and automation.

Key Responsibilities
Plan and implement digital marketing campaigns with a clear focus on generating qualified leads and delivering measurable returns on investment. You will be responsible for developing and refining conversion funnels to efficiently convert leads into paying customers.

Manage and optimize performance-based advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta (Facebook/Instagram). Continuously monitor key performance indicators (KPIs) to assess campaign success and apply data-driven insights to improve outcomes.

Work closely with the sales team to ensure marketing initiatives are aligned with overall revenue targets, fostering seamless integration between marketing efforts and sales objectives.

Oversee email marketing campaigns, retargeting strategies, and marketing automation tools to nurture leads and maintain a healthy sales pipeline. This includes managing tools like Mailchimp or similar platforms to engage prospects effectively.

Required Qualifications
Proven experience in content strategy, social media management, and the use of email marketing platforms such as Mailchimp. You should be comfortable creating and managing campaigns that engage audiences and drive conversions.

Hands-on expertise with Google Analytics (GA4), Google Search Console, and other digital performance tracking tools is essential. You will need to analyze data regularly to optimize campaign performance and report on key metrics.

Strong skills in email communication, account coordination, and managing relationships with international clients are required. The ability to handle multiple accounts and communicate clearly across different time zones and cultures is important.

Demonstrated ability to plan and execute digital marketing campaigns that deliver measurable results. You should be adept at setting goals, tracking progress, and adjusting tactics to meet objectives.

Excellent written and verbal communication skills are a must, enabling you to craft compelling messages and collaborate effectively with internal teams and external stakeholders.

Preferred Qualifications and Benefits
While not explicitly listed, candidates with additional certifications in digital marketing, Google Ads, or related fields will be highly regarded. Experience working in a fast-paced, results-oriented environment is beneficial.

This role offers the opportunity to work with a dynamic team focused on growth and innovation, with potential for professional development and exposure to international markets.

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This position is ideal for a motivated digital marketing professional who thrives on data-driven decision-making and enjoys collaborating across departments to achieve business goals. If you are passionate about leveraging digital channels to generate leads and drive revenue, we encourage you to apply.