Job Summary
We are seeking a talented and motivated Content and Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for creating engaging, high-quality content across various digital platforms, managing our social media presence, and implementing SEO strategies to enhance online visibility. This role requires a creative individual with a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze performance metrics to drive continuous improvement.
Key Responsibilities
- Develop, write, and publish compelling content for social media channels, including Instagram, Facebook, LinkedIn, as well as for company blogs and the official website.
- Manage and grow the company’s presence on multiple social media platforms by creating tailored strategies that increase engagement and follower base.
- Implement SEO best practices to optimize all content, ensuring higher search engine rankings and increased organic traffic.
- Monitor and analyze key performance indicators (KPIs) and analytics data to evaluate the effectiveness of content and campaigns, making data-driven recommendations for improvement.
- Collaborate closely with the design and marketing teams to maintain a consistent and cohesive brand identity across all digital touchpoints.
Required Qualifications
- Demonstrated experience in content creation, social media management, and SEO implementation.
- Proficiency with design and analytics tools such as Canva, Adobe Creative Suite, Google Analytics, and social media scheduling platforms.
- Strong knowledge of current digital marketing trends, content marketing strategies, and platform-specific algorithms to maximize reach and engagement.
- Exceptional writing, editing, and communication skills, with a keen eye for detail and the ability to manage multiple projects efficiently within deadlines.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional skills in video editing, paid social media advertising, or experience working in a fast-paced marketing environment will be highly valued. Our company offers a collaborative work culture, opportunities for professional growth, and the chance to contribute to innovative marketing campaigns that make a real impact.
If you are passionate about digital content and social media, and you thrive in a creative, results-oriented environment, we encourage you to apply and join our team.