Digital Marketer (Google PPC Expert)

Job Summary
We are seeking a skilled PPC Specialist to plan, execute, and optimize pay-per-click campaigns across Search, Display, and Shopping platforms. The ideal candidate will have a strong analytical mindset and a proven track record of managing campaigns that drive measurable results. This role requires a detail-oriented professional who can conduct in-depth keyword research, analyze competitors, and continuously refine campaign strategies to maximize return on investment (ROI). You will work closely with cross-functional teams to ensure campaigns align with business goals and deliver actionable insights through comprehensive reporting.

Key Responsibilities
- Develop, set up, and optimize PPC campaigns across multiple channels including Search, Display, and Shopping to achieve targeted performance metrics.
- Conduct thorough keyword research and competitor analysis to identify new opportunities and maintain a competitive edge.
- Monitor campaign performance daily, adjusting bids and targeting strategies to maximize ROI and meet conversion goals.
- Create and manage compelling ad copies and extensions, implementing A/B testing to improve click-through rates and conversion rates.
- Provide strategic recommendations for landing page improvements to enhance user experience and increase conversion rates.
- Prepare detailed performance reports using Google Ads and Google Analytics, delivering actionable insights to stakeholders.
- Maintain strict control over campaign budgets, ensuring efficient allocation of resources while meeting or exceeding conversion targets.

Required Qualifications
- Strong analytical skills with exceptional attention to detail, enabling precise campaign management and optimization.
- Hands-on experience with industry-standard tools such as SEMrush and Google Tag Manager for keyword research, tracking, and campaign analysis.
- In-depth knowledge of remarketing strategies, audience targeting techniques, and conversion tracking methodologies to enhance campaign effectiveness.
- Proven ability to manage multiple campaigns simultaneously while maintaining high standards of quality and performance.
- Excellent communication skills to collaborate effectively with marketing teams and present performance insights clearly.

Preferred Qualifications and Benefits
While not explicitly listed, candidates with additional certifications in Google Ads or related digital marketing fields will be highly regarded. Experience working in fast-paced environments and familiarity with other digital marketing tools and platforms will be advantageous.

This position offers the opportunity to work with a dynamic team focused on driving growth through data-driven marketing strategies. You will gain exposure to diverse campaign types and have the chance to make a significant impact on overall marketing success.

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This role is ideal for a motivated PPC professional eager to leverage their expertise in campaign management and optimization to deliver measurable business results. If you thrive in an analytical, results-oriented environment and have a passion for digital marketing, we encourage you to apply.