Job Summary
We are seeking a highly skilled Social Media Marketing Specialist to manage and execute sophisticated social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. The ideal candidate will have experience handling large-scale social media channels with follower counts ranging from 500,000 to over a million subscribers. This role demands creativity, strategic thinking, and advanced knowledge of paid advertising to drive engagement and deliver measurable results. You will work closely with senior leadership and the creative team to ensure campaigns are impactful and aligned with business goals.
Key Responsibilities
- Develop, manage, and execute advanced social media campaigns across a variety of platforms such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.
- Oversee social media channels with substantial audiences, ranging from 500K to over one million followers, ensuring consistent growth and engagement.
- Create compelling and engaging content tailored to each platform, including writing persuasive ad copy with attention-grabbing headlines, primary text, and strong calls to action.
- Collaborate closely with the creative team to produce high-quality visuals and creatives that complement campaign objectives and resonate with target audiences.
- Plan, implement, and optimize pay-per-click (PPC) advertising campaigns at an advanced level to maximize ROI and meet key performance indicators.
- Maintain exceptional attention to detail while managing multiple campaigns simultaneously, ensuring accuracy and quality in all deliverables.
- Exhibit a positive attitude, high energy, intelligence, and a strong sense of responsibility in all aspects of work.
- Function effectively as a collaborative team player, contributing to a supportive and productive work environment.
- Provide detailed reports and insights directly to senior leadership, demonstrating advanced expertise in social media marketing strategies and performance analysis.
Required Qualifications
- Proven experience managing large social media channels with follower bases exceeding 500,000.
- Demonstrated ability to develop and execute complex social media campaigns across multiple platforms.
- Strong copywriting skills with the ability to craft engaging and persuasive ad copy, including headlines, primary text, and calls to action.
- Advanced proficiency in planning and managing PPC ad campaigns.
- Excellent command of the English language, both written and spoken, with superior reading comprehension.
- High attention to detail and the ability to manage multiple tasks efficiently without compromising quality.
- Strong interpersonal skills with a positive mindset and the ability to work well within a team environment.
- Experience reporting to senior leadership and presenting campaign results clearly and effectively.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with a background in digital marketing analytics, creative collaboration, and a passion for staying current with social media trends will be highly valued. This role offers the opportunity to work in a dynamic environment with direct access to senior leadership, providing a platform for professional growth and impact.
If you are a motivated social media marketing professional with a strategic mindset and a passion for driving engagement on large-scale platforms, we encourage you to apply and join our team.